Emma Sweeney
Emma Sweeney 18 April 2018

Digital Marketing. Where to start?

With 3 billion people on-line, your business needs to be there too. But where to start? It's easy to get lost in the huge number of things that you could do, so start with what every good business needs: a strategy. This should basically outline what you want to achieve and how you’ll go about achieving this. Here are some steps that should help you to draft that kick ass strategy:

Know thy customer.

Your customers are your bread and butter. Try to be as targeted as you possibly can to avoid irrelevant prospects. Look at customer profiles and try to create a buyer persona for your business: that is your target customer. Where are your customers - where do they hang out on-line? Look at the channels available to you, and make sure you’re marking the areas where your customers lie.

Understand their pain points.

What are your competitors lacking? What do their customers wish they were doing? Have a look at their reviews which should be easy to find online, to see what they’re not doing quite right. Then ask yourself: what can I do to resolve this issue?

Determine how much business you want.

By doing this, you’ll set achievable goals to help you stay focused. Evaluate your current position, don’t just make it up as you go along and hope that you'll make it! Choose a realistic growth trajectory.

Think about lead strategy.

How will you get enough leads to achieve your set goals? Evaluate your current marketing funnels, and understand where your current gaps are. Try to build referrals, incentivise people to capture leads, and leverage your existing database - being compliant with GDPR, of course.

Choose your armour.

Will it be SEO, email, affiliate or paid? There are many variations of digital marketing in this day and age, and no one can rely on just one method. They need to be integrated and complementary. For example, an SEO strategy that's supported by a content marketing campaign will be much more effective than pure SEO.

Do the maths.

Set your budget. Try not to think of it a cost but rather an investment, but be smart about it. Spend 70% on avenues you’ve already tested and have proved to be effective, and then experiment with your remaining 30% so you can learn every month.

Go for it!

Its always a learning curve when you first start off, so test test and keep testing! Closely monitor your data and make adjustments accordingly. Don’t be afraid to experiment and be patient. You'll soon discover what works for your business.

Or if this sounds like too much hassle and you'd rather trust the experts you'll be in safe hands with Oggadoon. Get in touch and find out how we can help by clicking here

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
McDonald's: the History and Evolution of a Famous Logo

McDonald's: the History and Evolution of a Famous Logo

McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network?

Anna Kuznetsova
Anna Kuznetsova 24 October 2019
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
The Unintended Consequences of Brand Building on Social Media

The Unintended Consequences of Brand Building on Social Media

The rise of social media and digital connectivity in our daily lives has necessitated brands to establish a strong online presence, often relying on image-based social media platforms to engage with customers and...

Rob Sewell
Rob Sewell 9 February 2024
Read more