Article

Vinod Mohite
Vinod Mohite 15 March 2017
Categories Search Marketing

SEO Friendly Domain Migration

Organisations or individuals may need to migrate their old website (old domain) to a new website (new domain). The process of migration can result in loss of organic traffic to the website. As organic traffic is a critical factor in the success of any website, it is imperative that it's unaffected.

Pre-Launch Phase of New Website 

Meta Tags : Migrate the Meta Tags form the old web pages to the corresponding new web pages. In case any web page is missing Meta Tags in the new domain, then create new Meta Tags for the same. 

Google Analytics Tracking Code : While migrating to the new domain do check if the Google Analytics Code has been inserted in the new website.

Broken Links : Once the website is live you can use XENU Broken Links tool to check if there are any Broken Links in your website. If you come across any, do make the necessary changes.

H1 – H6 Tags : Check if all the necessary H1 – H6 Tags are present on all the web pages.

Canonical URL : Google Treats www and non-www version as different websites, so make sure you redirect to one of the version using .htaccess file. Also, add relevant Canonical Meta Tags in all web pages.

301 Redirects : Redirect old web pages to corresponding new web pages using .htaccess file.

Mobile-friendly : With more and more users using smart phones to surf, it’s crucial that you have a  Mobile- friendly website. You can use the Mobile Friendly Tool to test your website.

404 Error Page : “Error 404 - Page not found!” is the error page displayed whenever someone surfs for a web page that’s simply not available on your website. In that case, you can create a 404 error web page and redirect the user to home page.

Post-Launch Phase of New Website

Google Web master : Inform Google that you have shifted your business website domain.

Follow the below-listed process. 

Sign-in into Google Web master Tool

  • Go to the Search Console

  • Create a Profile for your New Domain

  • Now select the Old Domain

  • Click on the Settings Tab in Old Domain Tab (wheel icon on upper right hand side)

  • Click Change of Address

  • Submit it to Google

Sitemap.xml : After the website is live, create a sitemap.xml file using xml generator and upload on the root folder i.e. www.new domain.com/sitemap.xml

Follow the below-listed process.

  • Sign-in into Google Web master

  • Select the Domain

  • Click Crawl on the left hand side

  • Click Site maps and then submit sitemap.xml

Robots.txt : Use Robots.txt file if you don’t want Search Engines to crawl any specific web pages of the website. You can use the Robots.txt File Generator tool to create the Robots File. Upload the Robots.txt file on the Root Folder www.new domain.com/robots.txt

Enquiry Form : Do test if all your Enquiry Forms and Call to Actions are working fine and whether you have the conversion code in place for the Thank You Page.

Off Page Optimization : If you have maintained a Record of all the Off-Page activities that you have done for the old website, then it’s time that you change the domain address in those websites, wherever possible.

If you are not tech savvy, it’s better to hire an SEO Company as they are well-versed with the SEO Migration Process.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more