Article

Asena Atilla Saunders
Asena Atilla Saunders 20 June 2017

Mobile Marketing to Millennials – How to Catch Their Attention?

Since millennials are a unique segment, you can say goodbye to traditional marketing methods- well, it is never easy to influence the influencers. Let’s see some tips on how to approach millennials and catch their attention

Millennails have proven that they are one of the most important groups of buyers – already the largest demographic in the US– today. Even though they are one demographic segment, consisting of the ages 18-40; it is not easy for marketers to identify them in sharp boarders. It requires an unusual way of thinking for marketers to attract this tech-savvy demographic since they react to the marketing practices quite differently from any other segments. However, the value that can be derived from them makes all the digital marketing efforts worth trying.

Since millennials are a unique segment, you can say goodbye to traditional marketing methods- well, it is never easy to influence the influencers. Let’s see some tips on how to approach millennials and catch their attention;

Go Mobile

Building a strong presence on mobile should be your key strategy to attract these trendsetters who are always looking down to their phones with busy thumbs. The first thing that comes to your mind might be: do I have to have a mobile application for a mobile presence? Well, we cannot deny the power of mobile apps for your brand, however recent technology developments attempt to bridge the gap between mobile apps and web. With these developments such as Progressive Web Apps and mobile-optimised websites, your millennials can have the same experience like the look and functionality.

Be Everywhere

Since millennials are location-independent, you need to be able to reach them everywhere to adjust their traveling lifestyle accordingly.

With the help of Geolocation tools (Beacons and Geofences), you can reach users while they enter a physical store/area real-time and send messages to;

• Announce local events at nearby locations,
• Invite them to your store and greet them when they leave by providing a discount,
• Notify them about special promotions, discounts or new products available within the store and
• Bring mobile users who have recently checked products to nearest stores etc.

Providing tailored information based on users’ location will enable your user base to grow alongside engagement and retention.

Provide the Same Experience in Every Step

Your customers-especially millennials-use multiple touch points and devices while interacting with your brand, products and campaigns. They are now expecting to have the exact same experience since their decision making might start from a website, continue on a mobile application and end by buying the product in a physical store. Therefore omni-channel solutions that require multi-channel integration between your systems (CRM, Order Systems, E-Commerce Systems, Social Media, Payments Systems, Physical Stores etc.) and tools are becoming inevitable for you to engage your customers regardless of which channel they use.

Be Active on Social Media

Millennials love communities. They take into consideration other peoples’ reviews, critics and recommendations about a product/service before buying it. The online community voices are so loud that more than half of the millennials show their love on the brands they like on social media platforms. Therefore it is crucial for your brand to have a solid social media presence in every level, including providing customer service to using them as marketing channels.

Millennials have high expectations! Capturing their attention also depends on the exciting, engaging and unique experiences and content you offer. You need to make sure that they feel like a VIP with tailor-made campaigns. Luckily they are quite generous when it comes to sharing information in order to be served more efficiently. You should use this data wisely in order to offer them more relevant and personalised services and campaigns throughout their whole journey.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Search Engine Optimisation has become so much more than fitting keywords into the page and fine-tuning your meta data. In recent years, Google has introduced a series of algorithms that take machine learning to new...

Matt Cayless
Matt Cayless 7 August 2018
Read more