Article

Aimee Sanderson
Aimee Sanderson 13 January 2017

Turning Up The Noise On Google’s AMP

When it comes to mobile content, there is one major problem that we have all experienced; the lack of speed . That’s where Google’s AMP comes in.

How many times have you clicked on a friends tweet or a news story only to lose patience and click away because the content just hasn’t loaded? Now imagine your potential customers; how many seconds are they likely to wait before they lose interest and click away?

What is AMP?

Put simply, AMP is operated by adding code to your content, allowing for websites to work fast on mobile devices. This then serves searches on mobiles and tablets with a simplified version of your site.

From a user perspective one of the great benefits is that highly ranked AMP websites will display in the results as a carousel directly at the top of the search screen without the need to be clicked on.

Google have  revealed they’ll now be using mobile performance as a bigger indicator in their search rankings. In a nutshell, this means they’ll actually prefer websites that have AMP versions of their pages, and crucially - they’ll be ranking sites with AMP higher as a result.

From April 2017, eCommerce websites will also be ranked using the same criteria too. Already way ahead of the curve are the likes of Ebay and Shopify, so if your own selling pages aren’t AMP-friendly, it could reduce organic conversion rates and potentially create a dent in profits.

How can AMP help my business?

Lack of speed doesn’t just affect user experience, it also reduces conversion rates, and harms accessibility by excluding users with slower internet connections. AMP ensures that mobile-optimised content can be created and published just once and will load up instantly everywhere.

By enabling your blogs, articles and product pages to be accessible from any device at any time, you’re ensuring the door to your business is always open. AMP ensures that you stay one step ahead of competitors and that your products can be seen in a matter of moments and to top if off, it also enhances your chances of reaching the very top of Google’s search rankings too.

What are the next steps?

Although AMP has been on the radar for some time now, the short and narrow of it is that Google rarely make an announcement unless they’re absolutely serious about something. So it goes without saying that AMP is guaranteed to be a great return on your investment.

Advantages include:

  • Mobile pages that load up to 4x faster
  • Pages that are cached by Google - which means load times are reduced even further
  • Pages that are still able to serve forms and images that point toward CTAs
  • Pages that are likely to rank higher in Google search listings

Lancashire digital agency Bespoke | Web Specialists can help you find out more about AMP and how to help you implement it across your site.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
Read more