Article

Ian Pearson
Ian Pearson 11 January 2017
Categories Content, Social Media

5 Ways To Create An Attractive Logo For Your Company

A good and recognizable logo is an obligatory part of a successful company. If you think about it, there are logos that only take one look from a viewer, and it is instantly clear what company and products that logo represents.

Designing a logo is one of the essential steps of a branding strategy, so it should not be taken lightly. Fortunately, there are a few simple ways to design an effective and attractive logo for your company.

1. Keep it simple

The simplicity is what you need to keep in mind at all times when creating a logo. The reason for this is the fact that your logo will have to be in different kinds of environment, so its needs to be universal. And simplicity is always universal. Whether it is a mobile phone desktop, billboard or a vehicle, your logo has to fit well. Logos that are too complex are just not compatible with the rest of the environment.

Another argument for a simple logo is that it is easier for the viewers to remember it. Flashy, overdone logos will only distract the viewers from the purpose of the logo – to represent a specific brand.

2. Color and font

Colors have their own meanings and they influence viewers differently. You should also stick to no more than two colors, to keep it simple (as mentioned before). However, regarding choosing a specific color depends on the message of your company. For example, green, yellow and blue are the usual choices if your company’s concern is the environment. Take the time to study the psychological influence of colors and decide what kind of message you want to send to your potential customers – are you reliable, innovative or professional? Colors will tell that instead of you.

On the other hand, a font that you use should not be common, but original, so it can attract attention. However, don’t push it with the originality, as it can be too trendy, and after some time – outdated.

3. Connection to the brand

Your logo is a representation of your band, so, clearly, there has to be an obvious connection. First, you need to write down who your specific audience is, what your brand is all about and what type of imagery would your audience like. It will help you get a clearer idea of what kind of logo you should design and what kind of meaning you want to convey. Don’t go over your head and get yourself entangled with complex meaning that almost nobody gets, but choose a simple and clever logo, easily understood by your potential clients. And of course, remain true to yourself and your style.

4. Occasional update

Unfortunately, even if you make a great logo, it will have to be at least slightly updated after some time. Don’t think of it as your failure in designing a logo, but as an inevitable necessity. In order to update your logo, even a small change in font or a cleaner icon will do the job. If your logo has been successful up till now, you shouldn’t change it drastically, just modernize it in some way. Logo designers from Sydney recommend checking out Windows logo change over time as a good example. It has definitely been changed several times throughout the years, but its core has remained the same.

5. Aim for “classical” type of design

Bearing in mind the previous tip, it is pretty obvious why you should stick to a classical design of your logo. One reason is that it is easier to make necessary changes when your logo is already timeless. A general rule you should follow is to avoid trendy looks, as they are destined to become outdated really quickly and also because there is a chance that some other companies are using it, too, so you won’t be as original as you think. Don’t pay attention to current trends, design something clean and long-lasting, it will save you time and money in the future.

Bottom line

Whatever is your company about, a high-quality and meaningful logo is always a strong means of advertising your brand. The key is to find a balance between what you want to say about your company with your logo and what visual looks your specific audience will be drawn to. It is not an easy job, but if you invest your time in it, and invest it wisely, it will surely pay off.

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