Article

Stuart Sankey
Stuart Sankey 1 February 2017
Categories Advertising, B2C, Customer Experience, Innovation & Trends, Mobile, Technology

Infograph: FMCG - 5 Rules For Engagement & Acquisition Using Mobile

Many consumers are keen to engage with brands on mobile, and are also keen to try new products - but it has to be on their terms. FMCG brands that want to win in the mobile-first world need to understand the ‘5 Rules’ for driving engagement & in-store purchase.

FMCG brands that want to win in the mobile-first world need to understand the ‘5 Rules’ for driving engagement & in-store purchase.

Quotient-Infographic-Mobile-To-In-Store-(1).jpg

 

0

Comments
Please login or register to add a comment.

Author Profile

Stuart Sankey
Stuart Sankey European Sales Director Quotient (formerly Coupons.com)
United Kingdom

Stuart is an expert at helping FMCG brands & retailers develop and execute marketing strategies that use digital and mobile more effectively. His speciality area is promotional mechanics that drive consumer engagement and influence in-store sales. Stuart regularly posts insights & tips for FMCG & Retailer marketers at Quotient's blog: www.couponseuropeblog.eu. @stusank

See more about this author

Skills

FMCG digital marketing FMCG promotions Grocery retailer marketing Social media marketing New product launch Brand activation eCRM

Previous Experience

2012 - Coupons.com Limited - Sales Director 2011 - 2012 Coupons.com Limited - Key Account Director 2009 - 2011 Couponstar - Key Account Director 2006 - 2009 TLC Marketing - Product Development Director 2004 - 2006 Cocktail Marketing - Account Director 2002 - 2004 The Sharp End - Account Manager 1997 - 2000 Leeds Tykes - Rugby Union - Player

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more