Article

Stuart Sankey
Stuart Sankey 1 February 2017
Categories Advertising, B2C, Customer Experience, Innovation & Trends, Mobile, Technology

Infograph: FMCG - 5 Rules For Engagement & Acquisition Using Mobile

Many consumers are keen to engage with brands on mobile, and are also keen to try new products - but it has to be on their terms. FMCG brands that want to win in the mobile-first world need to understand the ‘5 Rules’ for driving engagement & in-store purchase.

FMCG brands that want to win in the mobile-first world need to understand the ‘5 Rules’ for driving engagement & in-store purchase.

Quotient-Infographic-Mobile-To-In-Store-(1).jpg

 

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Author Profile

Stuart Sankey
Stuart Sankey European Sales Director Quotient (formerly Coupons.com)
United Kingdom

Stuart is an expert at helping FMCG brands & retailers develop and execute marketing strategies that use digital and mobile more effectively. His speciality area is promotional mechanics that drive consumer engagement and influence in-store sales. Stuart regularly posts insights & tips for FMCG & Retailer marketers at Quotient's blog: www.couponseuropeblog.eu. @stusank

See more about this author

Skills

FMCG digital marketing FMCG promotions Grocery retailer marketing Social media marketing New product launch Brand activation eCRM

Previous Experience

2012 - Coupons.com Limited - Sales Director 2011 - 2012 Coupons.com Limited - Key Account Director 2009 - 2011 Couponstar - Key Account Director 2006 - 2009 TLC Marketing - Product Development Director 2004 - 2006 Cocktail Marketing - Account Director 2002 - 2004 The Sharp End - Account Manager 1997 - 2000 Leeds Tykes - Rugby Union - Player

Education & Qualifications

This user has not entered their Education & Qualifications

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