Article

Assaf Dudai
Assaf Dudai 12 September 2016

Your Website Should Be As Personalized As Your Email Marketing

Did you know? 95% of your anonymous website visitors don’t convert, mostly because you fail to demonstrate your relevancy for them. Take a look at this SlideShare that explains, in detail, how to personalize your website and how to make your content more relevant to your target audience.

Marketers get email marketing. It’s the one marketing activity that is working seamlessly like a well-oiled machine; allowing the mix of metaphors.

The reason email marketing works so well is, hands down, the fact that it’s personalized good and proper. The stats for open and clickthrough rates are showing constant increase.

So the question that begs to be asked:

If you personalized your email marketing  - an awesome conversion tool - and the results are amazing, why you don’t personalize your most important conversion tool?

In case you were wondering, your most important conversion tool is your website. 

Take a look at this SlideShare that explains, in detail, how to personalize your website and how to make your content more relevant to your target audience.

Did you know? 95% of your anonymous website visitors don’t convert, mostly because you fail to demonstrate your relevancy for them.

Jump right in, spiff up your personalization skills and learn how to collect more data on your anonymous website visitors.

 

Your Website Should Be As Personalized As Your Email Marketing from BrightInfo
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Top 7 Benefits of Chatbots for Your Business

Top 7 Benefits of Chatbots for Your Business

Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the...

Asena Atilla Saunders
Asena Atilla Saunders 8 November 2017
Read more