Article

Assaf Dudai
Assaf Dudai 12 September 2016

Your Website Should Be As Personalized As Your Email Marketing

Did you know? 95% of your anonymous website visitors don’t convert, mostly because you fail to demonstrate your relevancy for them. Take a look at this SlideShare that explains, in detail, how to personalize your website and how to make your content more relevant to your target audience.

Marketers get email marketing. It’s the one marketing activity that is working seamlessly like a well-oiled machine; allowing the mix of metaphors.

The reason email marketing works so well is, hands down, the fact that it’s personalized good and proper. The stats for open and clickthrough rates are showing constant increase.

So the question that begs to be asked:

If you personalized your email marketing  - an awesome conversion tool - and the results are amazing, why you don’t personalize your most important conversion tool?

In case you were wondering, your most important conversion tool is your website. 

Take a look at this SlideShare that explains, in detail, how to personalize your website and how to make your content more relevant to your target audience.

Did you know? 95% of your anonymous website visitors don’t convert, mostly because you fail to demonstrate your relevancy for them.

Jump right in, spiff up your personalization skills and learn how to collect more data on your anonymous website visitors.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more