Article

Assaf Dudai
Assaf Dudai 12 September 2016

Your Website Should Be As Personalized As Your Email Marketing

Did you know? 95% of your anonymous website visitors don’t convert, mostly because you fail to demonstrate your relevancy for them. Take a look at this SlideShare that explains, in detail, how to personalize your website and how to make your content more relevant to your target audience.

Marketers get email marketing. It’s the one marketing activity that is working seamlessly like a well-oiled machine; allowing the mix of metaphors.

The reason email marketing works so well is, hands down, the fact that it’s personalized good and proper. The stats for open and clickthrough rates are showing constant increase.

So the question that begs to be asked:

If you personalized your email marketing  - an awesome conversion tool - and the results are amazing, why you don’t personalize your most important conversion tool?

In case you were wondering, your most important conversion tool is your website. 

Take a look at this SlideShare that explains, in detail, how to personalize your website and how to make your content more relevant to your target audience.

Did you know? 95% of your anonymous website visitors don’t convert, mostly because you fail to demonstrate your relevancy for them.

Jump right in, spiff up your personalization skills and learn how to collect more data on your anonymous website visitors.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more