Article

Chiara Di Rago
Chiara Di Rago 23 September 2016
Categories Social Media

The One Question on Every Bloggers Lips: How Do I Get Brands to Notice Me?

As a blogger/influencer you may have come across the thousands of advice filled articles on the internet telling you what you need to do to get noticed by brands. Truth is, there isn’t really a formula to influencer marketing.

 It is by no means a recipe fixed marketing strategy where everything falls into place when you use all the right ingredients. If anything, bloggers should be focused on working with brands who actually align with their content rather than just any brand willing to pay. First, identify the brands you resonate with. Next, take the steps to let them know you’re interested in working with them.

Go to marketing events and speak to marketers.

Position yourself as a thought leader in whatever you blog about. If you are a parenting blogger, let marketers know you are the best at what you do. If there is a parenting product that needs to be reviewed or that needs to more awareness, you should position yourself as the first influencer they should be talking to.

By presenting at or speaking to marketers at marketing events, you’re able to position yourself as a thought leader in your field as well as build valuable relationships with brands that may want to work with you in the future. You become more memorable to marketers because they now have a face to associate with your blog. Here is a list of marketing events you should be looking at attending: #DMWF (Digital Marketing World Forum), MarTech and SMWLD (Social Media Week London).

Don’t just passively tweet the brand

Passively contacting a brand by tweeting them will most likely result in absolutely no response. All you saying is “Hey, I like you and I want to work with you” The brand could have looked at their fan page likes to see how many people like their brand, you’re not standing out.

Before even approaching a brand you want to work with, make sure you have a solution to one of their problems or a creative campaign idea. Pitch campaign ideas to brands that will 1 offer them a solution and 2 be so creative they won’t be able to turn you down. Make sure your pitch tells them what you plan to do in the campaign and includes examples of past work.

Content is key

Never let the quality of your work slide, whether it’s sponsored or not. If the quality of your work is really good brands will be more likely want to work with you. No matter what the aim of your blog post is, if it is poorly written the message is completely lost. Quality content could also ensure a lower bounce rate. If your post are written and structured well, people will be more likely to stay on your page. This is major deciding factor brands consider when looking for influencers they want to collaborate with.

Finding the perfect match

While it is important to work with brands that align with your blog and your audience, it is equally important for brands to choose influencers who are a perfect fit. According to a recent survey conducted by, Fashion and Beauty Monitor, association with Econsultancy identifying the right influencers for campaigns remains the biggest challenge in influencer marketing.

In light of this it is imperative that you take the necessary steps to ensure the brand you wish to work with aligns with your content and visa versa. As blogger you it’s important that you remain true to your audience and never compromise on the quality of your work for the sake a brand, no matter who they are.

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