Article

Jillian MacNulty
Jillian MacNulty 13 September 2016

The Era of the Smart Machine is Upon Us

The Internet of Things is changing the game for customer experience and providing a springboard into an automated future, smart machines and all.

One of my favorite commercials on TV at the moment is the one where Hollywood power couple Dax Shepard and Kristen Bell, through a series of birthday party-related crises, show off their “smart fridge”. Yes, you read that right. The “smart fridge” does it all, from wirelessly sending a picture of its contents to Dax’s smart phone as he’s running errands to displaying a hand-written message from Dax’s phone on its large fridge-front screen. 
Full disclosure: I never thought I would need a fridge that had more capabilities than simply keeping my groceries cold, but after seeing this commercial I’m fairly certain it’s a necessity.Screen-Shot-2016-09-07-at-1-54-48-PM.png

If you, like me, think the idea of this “smart fridge” seems a little futuristic…then consider us on the fast track to the future. Technological advances are allowing for huge strides toward “smart” machinery taking over the market. But what’s the driving force behind it? Enter: the Internet of Things (IoT).

What is this IoT business?

Put simply, IoT refers to the ability of machines to talk with each other, their users, and makers. In other words, IoT enables us to bring web connectivity to everyday products—anything from household items like Dax and Kristen’s “smart fridge” to heavy machinery out in the field.

Implementation of IoT runs the gamut; At its most basic level, it could mean simply tagging product packaging with a scannable code that opens a mobile-friendly webpage. Or, as a more advanced example, a smart phone wirelessly sending messages to the “smart fridge”.

In any case, an IoT-enabled device doesn’t have to be physically connected to the Internet. Instead, it can simply use an Auto-ID technology (like the smart label on a package), short-range radio (like Bluetooth) or a local Wi-Fi connection.

So what’s driving this? We've got a few ideas, and some research to back it up. To read more about the benefits of IoT and how you can begin taking strides toward implementing it in your business, visit the Lumavate blog.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and effectively?

Richard Fallah
Richard Fallah 23 May 2017
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more
The Importance of Customer Relationship Management Within a Business

The Importance of Customer Relationship Management Within a Business

In a world where competition is becoming ever fiercer, businesses need to implement customer relationship management, or CRM, strategies in order to stay ahead of their rivals.

Emma Newbury
Emma Newbury 18 April 2016
Read more