Article

Jillian MacNulty
Jillian MacNulty 13 September 2016

The Era of the Smart Machine is Upon Us

The Internet of Things is changing the game for customer experience and providing a springboard into an automated future, smart machines and all.

One of my favorite commercials on TV at the moment is the one where Hollywood power couple Dax Shepard and Kristen Bell, through a series of birthday party-related crises, show off their “smart fridge”. Yes, you read that right. The “smart fridge” does it all, from wirelessly sending a picture of its contents to Dax’s smart phone as he’s running errands to displaying a hand-written message from Dax’s phone on its large fridge-front screen. 
Full disclosure: I never thought I would need a fridge that had more capabilities than simply keeping my groceries cold, but after seeing this commercial I’m fairly certain it’s a necessity.Screen-Shot-2016-09-07-at-1-54-48-PM.png

If you, like me, think the idea of this “smart fridge” seems a little futuristic…then consider us on the fast track to the future. Technological advances are allowing for huge strides toward “smart” machinery taking over the market. But what’s the driving force behind it? Enter: the Internet of Things (IoT).

What is this IoT business?

Put simply, IoT refers to the ability of machines to talk with each other, their users, and makers. In other words, IoT enables us to bring web connectivity to everyday products—anything from household items like Dax and Kristen’s “smart fridge” to heavy machinery out in the field.

Implementation of IoT runs the gamut; At its most basic level, it could mean simply tagging product packaging with a scannable code that opens a mobile-friendly webpage. Or, as a more advanced example, a smart phone wirelessly sending messages to the “smart fridge”.

In any case, an IoT-enabled device doesn’t have to be physically connected to the Internet. Instead, it can simply use an Auto-ID technology (like the smart label on a package), short-range radio (like Bluetooth) or a local Wi-Fi connection.

So what’s driving this? We've got a few ideas, and some research to back it up. To read more about the benefits of IoT and how you can begin taking strides toward implementing it in your business, visit the Lumavate blog.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more