Neil Capstick
Neil Capstick 14 September 2016
Categories B2B

How Can You Find New B2B Customers?

Business to business marketing or B2B as it is known, basically involves the sale of your company’s product or services to another company. B2B marketing techniques do rely on the same principles as consumer marketing; there are similar parallels to be drawn from both.

However B2B marketing is carried out in a unique way. While consumers choose products based primarily on the price, popularity and status, B2B buyers in the main make decisions on price and profit potential alone.

Whatever type of business you own or run, B2B marketing offers new ways to form relationships via social media. It’s the easiest and most cost-effective way to find new B2B customers. Social media platforms have helped to open up the way to two-way conversations between businesses around the world. 

The benefits to businesses using social media

Recent surveys carried out by B2B relationship analysts have shown that businesses both large and small are more likely to buy from companies they track through social media. Tech-savvy B2B companies continue to find innovative ways in using social media to their advantage. Social media is a perfect opportunity for you to launch product campaigns and introduce new business services. Using LinkedIn is also a fantastic way to generate new business clients by finding common contacts.


Let’s face it every B2B organisation needs new clients. Without generating new leads your business would start gasping for air. You will probably start losing sleep worrying about cash flow, profits and being unable to pay your staff. B2B business is all about getting an ongoing stream of potential customers who are interested in your services and products. At its core B2B marketing involves building valuable relationships to guarantee lasting clients, a major factor for any company whether a mega retail store or small family owned firm.

Positive B2B marketing strategies

What are the best B2B marketing strategies? B2B marketing success doesn’t come from broadcasting a product or services over the radio or television. Its marketing success comes from embedding your company in the industry by making your product or services appealing. Get in front of niche buyers by:-

- Hosting informational webinars
- Sending out email newsletters
- Positioning your company as an industry expert
- Maintaining an active, interactive, ongoing social media presence
- Attending business events and building up good business, client relationships

Creating more interest in your services and products

Let’s return to how your company can generate more leads to find new B2B customers. At the end of the day business is all about making profit so it’s essential to create interest in your services and products. One of the key factors in finding new clients is through lead generation marketing. This can be achieved by:-

  • Talking to your current and past customers on a regular basis
  • Following up with your inbound leads
  • Employing the right personnel to convert leads and promote sales


For any business, B2B customers and business to business marketing techniques should be top of the agenda. Nurturing both business to business relationships and business to consumer marketing, is the key to success. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
Omnichannel Retail: Personalizing The Customer Journey Across Channels

Omnichannel Retail: Personalizing The Customer Journey Across Channels

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call.

Larisa Bedgood
Larisa Bedgood 18 October 2016
Read more
How to Solve the Two Biggest Challenges of Social Media Marketing

How to Solve the Two Biggest Challenges of Social Media Marketing

Most small businesses spend more than 6 hours per week on social media marketing and more than one-third post at least once per day. Along with finding the time, the other biggest challenge professionals face is finding the right content to post. If you’re experiencing these challenges, keep reading because we’re going to help you solve them.

Melissa Darcey
Melissa Darcey 20 October 2016
Read more