Article

Matt Zajechowski
Matt Zajechowski 23 September 2016

Adding Emojis To Your Email Messages

Unless you lived under a rock for the past year, you couldn’t help but notice that emojis, emoticons, smiley faces, or whatever you choose to call them exploded across the internet.

Let’s start with the basics. What is an “emoji?” Emojis are pictographs—images that represent facial expressions, weather, emotions, or activities.

Here are some examples:

Who created the first emoji?

Shigetaka Kurita first created these images in the 1990′s. He was involved in the launch of the world’s first mobile internet platform.

There are as many as 1,800 emojis currently supported on various platforms, and thisn umber is set to grow. An indicator of their popularity is Facebook’s global adoption of emojis in early 2016. They are called “reactions” under Facebook posts.

Facebook Emojis:

In short, language is changing. Don’t be surprised if, in the not so distant future, children use emojis as part of their creative writing classes. Even the dictionary has its own specific area for emojis.

How is all this relevant to email subject lines?

Put simply, brands using emojis in their subject lines saw a 45% increase in their unique open rates, according to a report by Experian.

Why are Emojis so effective in increasing open rates?

Aside from being new and shiny there are several reasons why emojis are increasing open rates for brands.

Space savers:

Space is at a premium in subject lines, especially considering the increased number of email users on mobile devices. If you want your entire subject line to fit on a mobile device, you have about 30-40 characters to use max. Emojis save space. You can communicate more with less!

Convey emotion:

Brands are constantly working to make an emotional connection with their customers. Words can’t always convey emotion, but emojis do.

Creativity:

Creativity is infectious. Subject lines grow repetitive as they compete to entice users. Emojis provide the opportunity to include creativity to attract your audience.

Stand out in a crowded inbox:

Inboxes are increasingly full. It requires ongoing effort for your emails to stand out from the crowd. Emojis increase the visibility of your message and email above others.

Innovation:

Emojis are an innovative development in how we speak to each other. Utilizing them shows your company is an innovative and forward-thinking communicator.

Word of caution…

As with anything, it’s a good idea to assess the suitability of your marketing methodology. For example, if your email is addressed to a high net-worth firm of lawyers, maybe the below set of emojis are not appropriate. Perhaps it’s better to leave them out.

 

Don’t go overboard

While you might be on the emoji bandwagon, these fun little images aren’t something you want in every subject line or you’ll risk emoji burnout. Use in moderation.

Wrapping up…

There you have it. Language is changing, and in turn so are subject lines. When executed correctly, Including emojis can have a dramatic effect on your email open rates.

To learn more about Reachmail and using Emojis in your email marketing click here

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook ads or their ads are not well designed. But for those brands which have a good strategy and work hard to test and refine their advertising, Facebook ads can generate huge profits. And we’ve found 14 of such examples.

Luisana Cartay
Luisana Cartay 11 December 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more