Article

Claire Trevien
Claire Trevien 27 September 2016

5 Ways To Use Your Company Culture To Market Yourself

Every business has a company culture, and this can be a fantastic asset when promoting it.

There’s two big advantages to doing this:

  • If you’re hiring and want to attract top notch candidates – it’s the perfect way to show them what working for you might be like
  • It’s a great way to make your current clients feel involved, (as well as attract new clients).

Here are 5 ways you can do this:

1. Onboarding 

Onboarding images are incredibly popular on social media, especially LinkedIn. You’ve seen them: photos of desks waiting for the new arrival, starter-pack boxes filled with goodies, etc. Each one of these easily attracts hundreds of likes, comments, and shares.

It's a great way to show off how you treat and value your employees. Next time a new employee joins - think about giving it a go.

2. Lifestyle

Do you have a good looking workspace? Do you go to interesting places as part of your work day?

Take pictures of these and share that lifestyle with your audience. The more beautiful and aspirational the better, though spontaneous selfie-style photos also work well!

3. Personalities.

Let the personalities of individual employees stand out. Profile teams or team members, congratulate employees that have achieved a certificate or stayed with you a long time.

4. Share your story

Whether you’re a brand new startup or a firm with origins that can be traced back to 1066 you have a story. Share it with people, and don’t be afraid to talk about your struggles as much as your successes.

5. Think outside of the company

Does your company do cool things outside of the office, such as charity work or big sport outings? No one wants to be that boring guy at the party who can only talk about work – social media is a really long and really big party so give people something a bit different.

Here is a quick video summarizing all this.

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