Article

Marina Grindle
Marina Grindle 17 November 2016
Categories B2B, B2C, Search Marketing

What Are Local Business Listings?

You’ve likely heard of the big hitters in online directories such as Yelp, Google, and Bing. But what exactly are these platforms, and how do they impact your marketing?

You’ve likely heard of the big hitters in online directories such as Yelp, Google, and Bing. But what exactly are these platforms, and how do they impact your marketing?

What are Local Business Listings?

Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. Most platforms that provide this information are free to use, but users must manually add their information or claim their business.

The goal of local business listings is to make your business more accurate and searchable online. Businesses who have information and photos listed often have better search engine optimization and are seen as credible and authoritative on the Internet. In addition, many local business indexes share information with others, so if your information is incorrect it may translate onto other sites. This is one reason why it is important to update your business listings regularly.

How do Local Business Listings Impact my Marketing?

Local business listings are another way to increase your reach online and make it easier for clients and prospects to find you. By having the correct information across the many platforms and sites, you can increase your SEO, add to your authority, and show credibility in your business.

Each local business listing has different categories, but some data you want to make sure you include are:

  • Business name
  • Address
  • Phone number, including toll free numbers, extensions, and fax numbers
  • Photos
  • Reviews and ratings
  • Categories

In addition, you should make sure there are no duplicates of your business or information online. Often times, a business owner or assistant will create a profile, forget to finish it, and leave the information out in cyberspace. When trying to clean up these listings, make sure these incomplete profiles are either completed or deleted.

Because we have seen advisors struggle to update this information, we launched our newest product, FMG Local Listings. With FMG Local Listings, subscribers will have access to data on more than sixty location services sites and can easily update their correct information across all of them. Customers will be able to:

  • Update clients rapidly about timely changes, such as hours or unforeseen closings
  • Control the data Google receives about their locations and ensure that it is always consistent
  • Save time and streamline data management processes with a single click and accessible dashboard

FMG Local Listings complements the other digital tools that we offer, like our websites, social media automation, and email campaigns.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Your Project Management Sucks. Here's Why.

Your Project Management Sucks. Here's Why.

For every amazing finished project produced, there is a project management process put in place that made it happen. The question is -- Are you using the process that’s right for you?

Margo Romanowski
Margo Romanowski 11 October 2017
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more