Article

Jan Zajac
Jan Zajac 23 November 2016

Can Social Media Marketing Be Fun?

When you’re trying to have fun, it’s really annoying when someone tries to sell you something. Nobody wants to be bothered with such things when they’re just trying to have a good time.

This is big problem for many social media marketers. Since social media is all about having fun, it’s hard to make it work with your business, which is all about money. So how do you reconcile your potential customers’ interests with their consumer needs?

We gathered some insights from the people who know it best (Nicky KrielLilach BullockNeal Schaffer, and Lukasz Zelezny), and we’ve come up with 4 steps to have fun with your social media marketing and still succeed.

1. Know your brand better

If you know who you are as a brand, you can better identify what you can offer your customers beyond your products/services. After all, Apple isn’t just about iPhones and Coke isn’t just about a soft drink. Apple’s about innovation and changing everyday life and Coke is about spending time with friends and family.

Just look at innocent. They rarely post to promote their products. Instead their posts are about communicating who they are as a brand. And who they are is pretty hilarious. It’s no surprise they’re so often the most engaging page in out monthly Fanpage Trends UK reports.

2. Interact and add value

Automation’s useful, but you can’t automate everything. Just ask Gary Vaynerchuk, who knows how automation is meant to be used. Automate for efficiency, not to make people think they’re dealing with a person when they’re not.

You have to treat your fans and followers like friends, not like potential clients. Use your knowledge and experience to support and interact with your audience. They will start to see you as an expert and an acquaintance — the basis of being an influencer!

3. Measure and adjust

If you don’t measure how you’re doing, you won’t know if you succeeding or how to improve. It’s the only way to know that you have the right content that will interest your users. And once you know, you can adjust your strategy to make in fire on all cylinders.

You can use Sotrender to analyze your performance. For example, our content strategy module allows you to organize your posts into categories, allowing you to compare what type of posts perform the best.

4. Boost

Do stand out on social media and engage a lot of users? Then it’s time to consider paid promotion.

Advertising on social media can be complicated, but there are some good tools out there to help you: AdEspressoFastTony.es and Qwaya. And on Adel de Meyer blog you will find simple tips on how to craft the perfect message. As long as your ads are informative and amusing, you’ll get a boost to your performance.

And there you have it, 4 fun steps to boost your social media marketing. These will help you boost your performance and not make you seem like such a stick in the mud online. Be sure to try them out!

Want more fun with social media marketing? Check out our full blog post with thoughts from influencers and more examples!

Sign up for a free trial of Sotrender or follow us on Facebook and Twitter!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more