Richard Fallah 24 November 2016

Categories Advertising, Affiliate Marketing, Data & Analytics, Ecommerce, Email & eCRM, Social Media, Strategy & Operations

8 Quick Tips to Create Awesome Black Friday and Cyber Monday Deals That Boost Your Sales

Marketing tips that help business retailers generate leads and boost their sales on Black Friday and Cyber Monday

Black Friday and Cyber Monday are two of the biggest shopping days in the United States. Since billions of dollars are spent online and offline, big and small retailers take advantage of those 2 days to drive sales and revenue by offering special discounts and flash offers.

Here are 8 quick tips on how to create an effective Black Friday and Cyber Monday offers to your consumers:

1. Offer a bargain:  It is clear that people are looking for the best deals. One of the simplest ways to compile a deal is to look at three of your competitors and see what they are offering, then try to beat their offer without compromising your margins.
    
2. Create coupon codes: If you use email marketing, include coupon codes inside your emails so that your subscribers redeem them on your shopping cart or at your physical store. It is recommended you use coupon tracking to see how many coupons were actually redeemed via your offers. Vbout has an integrated feature that lets you mass email unique trackable coupons to your subscribers. 
    
3. Share your offers on social media: Leverage the power of social media to post your deals on the various channels you are active on. People are looking for the best offer, so why not provide them with one they cannot refuse. It is also recommended to use hashtags on Twitter and Instagram so your post can be included in searches. ex: #blackfriday , #blackfridaydeals, #cybermonday, etc... 
    
4. Promote your posts:  Although PPC (pay per click) could be a great avenue for sales, it can get pretty competitive and pricey, particularly on special shopping occasions. If you are on a very tight budget you can try promoting your posts on Facebook and Twitter without spending a fortune.
    
5. Present a compelling message on emails and social  media: How you present your offer to your customers can affect your sales positively or negatively. Don't forget that everyone gets bombarded with messages so for you to standout, you need to create catchy subject lines and come up with a cool post on social media. For example: "Gobble Up These Great Deals Before They Are All Gone! Book Now" - Southwest  - or this promoted tweet by Sears
    

   

6. Focus on expiry dates: Most companies display an expiration date on their offers to create the sense of urgency in the consumer. Creating a start date and end date for your coupons will push your customers to act so they do not loose on the deal. 
   
   
   
   The chart below shows consumer's purchasing patterns throughout the days of Black Friday and Cyber Monday. You can always expand your offers thereafter.
   
   
   
    
7. Use automation to decrease abandonment rate: In 2013, more than 71.06% of shoppers abandoned their shopping carts before making a purchase. 
   
   
   
   You can retarget this lost opportunity by using automation and smart popups to offer some incentives for those users to complete the transaction. You can email them a coupon promptly after they leave your shopping cart or trigger an exit popup with a discount code urging them to complete their transaction now. Some shopping carts offer integrated abandoned cart retargetting or alternatively you can use Vbout.com to create this workflow and convert lost opportunities into sales.
    
8. Track your conversion: In order for you to track the effectiveness of your efforts make sure to setup your conversion metrics properly. Many retailers fail to track which channels are getting them the most conversion between email, social and PPC. You can use setup Vbout goals or Google Analytics to track simple conversion as well as e-commerce funnel tracking so you can see what is working and what is not then adjust your approach accordingly for your next campaigns. Here is a quick example of a conversion tracking chart on Vbout:
    

We hope you have found these 8 quick tips helpful in creating your Black Friday and Cyber Monday deals. Vbout is a powerful marketing automation platform that can help you implement these tips and much more.  Please let us know which tips you utilized this holiday season via our social media channels.  We’d love to hear from you.