Article

Terrence Stoker
Terrence Stoker 30 March 2016

Why Businesses Must Recognise the Impact of Mobile Devices

As mobile devices spread, so their impact will, too. It's time for more businesses to start operating with customers' phones in mind.

Today, mobile devices are everywhere. Smartphones and tablets are so numerous many wonder how they ever lived and operated without them. From being able to summon a taxi to store important data for your business, smartphones have become an essential part of everyday life. We sometimes feel vulnerable if we don’t have such a device on our person, at all times.

Businesses that do not recognise what smartphones and tablets mean, however, will be left behind. Too often, businesses get stuck in a mindset that says “what worked before will work in the future”. This is a dangerous perspective and could hurt any business’ longterm goals.

The coming of the smartphone

TechCrunch outlines some predictions from research conducted in 2015.

By 2020, globally there will be 6.1 smartphone users led by huge growth in less mature markets. And with 6.1 billion smartphones in circulation, we will see a tipping point of sorts: smartphones will finally overtake the number of active fixed line subscriptions worldwide in 2020.

That is a staggering number of phones, especially given that people sometimes own more than one. This is, of course, unsurprising: prices drop and Internet access is now widespread.

Smartphones aren’t just having an impact in developed nations. As the Financial Times points out “the mobile phone is to sub-Saharan Africa what the steam train was to 19th century Europe: the mechanical workhorse driving social and economic transformation.”

Mobile phones have helped to drive the African economy in multiple ways: since fixed lines require infrastructure often unavailable in African countries, mobile phones have helped citizens stay connected and informed. This has meant more foreign investment, since phone companies recognise a market here, thus driving the economy upward.

Businesses must take a stand

Businesses all over the world need to recognise the impact of mobile devices. A recent survey earlier this year showed that 66 percent of consumers are far more likely to shop at retailers offering in-store mobile technology retail experience.

Roula Vrsic, a business leader, points out how mobile devices can aid retail stores:

Tablets are flexible enough so that retailers can use them as kiosks, for smart displays, and at the point-of-sale (POS) throughout the store. Self-serve kiosks provide immediate stock and product information to consumers without them ever having to ask a sales associate for help.

But this doesn’t just affect retailers. All businesses benefit from taking a more proactive approach to mobile devices. Recognising what your customers work with and how they interact with their world can only benefit your business.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more
8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and effectively?

Richard Fallah
Richard Fallah 23 May 2017
Read more