Article

Kavita J.
Kavita J. 31 March 2016
Categories Content

MarTech is the next Shangri-la for marketers looking at digital transformation

Interview with Ryan Bonnici, Marketing Director - APAC & Japan @HubSpot

Ryan Bonnici is the Director of Marketing at HubSpot Asia Pacific & Japan. Prior to working at HubSpot, Ryan led a team of fifteen marketers across the Asia Pacific region in his role as the Head of Marketing at Salesforce Marketing Cloud.

ryan-(1).png

He was the youngest director working for Salesforce globally at the time. Ryan is incredibly passionate about helping businesses of all sizes grow through the use of inbound sales and marketing. When he's not doing marketing at HubSpot, you can find him writing for BRW, Boss, B&T, and Marketing Mag. We caught up with him for a quick interview on marketing in 2016 and here’s what he had to say, verbatim.

1. Define the depth of passion that you have for digital.

I consider myself a digital native in the sense that I grew up using the internet and have always been really interested in new technologies. My passion for digital is deeper than any of my other interests; it pretty much impacts every aspect of my life in some way. I'm also never more than two metres away from my iPhone; I couldn't live without it.

2. B2B and the road ahead... what is your opinion on it?

Marketers are realising that B2B marketing doesn't have to be difficult. You can do super advanced marketing really easily, as long as you have the right tool set at your fingertips. I get excited every day when I speak to our customers and hear about the innovative ways they're using the HubSpot marketing and sales platform to grow their traffic and leads in a way that actually connects with their audience. It's amazing to see the impact inbound marketing is having on their businesses in terms of accelerating their sales process and enabling them to create demand for their products and services in a really meaningful way.

3. What has changed in marketing technology in the last three years?

Definitely the development of best-in-class technology.

Software that can do everything is starting to become a much better option than having a range of different tools to service different aspects of your marketing strategy. The level of advancement marketers have at their fingertips as a result of the development in software and tools is growing exponentially - it's a super exciting time.

4. Which are the three websites that you can’t live without ?

blog.hubspot.com - I may be biased, but every time I read the HubSpot blog I come away having learned something insightful.

quora.com - Quora is valuable for so many reasons, but my favourite thing about it is that it's full of learnings from smart people at a senior level that you might not otherwise be exposed to. However, it's also peer reviewed, so you don't have to be well-known to have a meaningful impact on the conversation.

getpocket.com - Pocket is the reason I'm able to stay up-to-date on what's going on in the marketing industry. If colleagues share links, or if I come across an interesting article whilst I'm busy at work, I can just add it to Pocket and read it when I have more time.

5. Why should someone attend your keynote at Click Asia Summit 2016?

With so many game-changing developments happening around inbound marketing and sales, there has never been a more crucial time for marketers to shift from outbound marketing tactics (interruptive in nature) to inbound marketing tactics (attraction-oriented in nature). I'll be walking you through the top trends that are taking our industry by storm, key inbound marketing strategies and hacks to improve your own efforts, and we'll have a little bit of fun too, of course!

Ryan Bonicci keynotes at Click Asia Summit 2016 on the 21st of April at Taj Lands’ End, Mumbai. Registrations for the only digital transformation focused event in India are on at www.clickasiasummit.com

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook ads or their ads are not well designed. But for those brands which have a good strategy and work hard to test and refine their advertising, Facebook ads can generate huge profits. And we’ve found 14 of such examples.

Luisana Cartay
Luisana Cartay 11 December 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more