Article

vaibhav bhatt
vaibhav bhatt 29 June 2016

IoT for Small Business – Impact and Future Prospects

Internet of Things impact on small business operations and the barriers to their rapid adaptation – Gauging the return on investment and its long-term viability

Internet of Things (IoT) and the technologies associated with it are creating immense excitement amongst its proponents worldwide. While no one ignores its many benefits, its adaptation among small enterprises is still rather slow. As per a survey by The Economist Intelligence Unit of 561 executives globally, to study the scale of adoption of IoT among manufacturing businesses, only 19% were planning radical changes to adopt the new technologies while 39% had just introduced digital training.

Technically, IoT is still in its nascent stage of growth as the application and uses of the diverse IoT technologies is still being understood and conceived by the developers. The primary issue that is pointed out is that the devices must be able to communicate with one another, irrespective of the brand. Also, no international standards have been established for the IoT communication protocols, making it difficult for small businesses to establish standards of practice. The absence of regulation leads to the even greater problem of security, thus adding a question mark to its value.

The Way Forward– Telecom companies such as AT&T have set up platforms for education businesses on IoT technologies and their easy adoption. Further, an initiative by businesses to educate employees in application of technology at work goes a long way in easy adoption.

IoT SaaS applications that create a seamless interaction between mobile devices and other web-enabled technology are fast replacing software applications as low-cost alternatives that are easy to use. Mobile application development leveraging technologies such as Beacons, GPS, Map, Voice recognition etc. are economically viable and easily integrated into the most complex technologies. Further, cloud technology adds impetus through easy data management in a secure environment. These initiatives are promoting early adoption of IoT-based software technologies.

Mobile Application Development companies with dedicated teams are working extensively on IoT-based applications that are connected to the cloud. These applications are highly suitable for start-ups who can own the applications without the hassle of software subscriptions and customise them to match their needs entirely. JavaScript-based scalable solutions enable businesses to focus on management and business, without the hassle of hiring in-house software technicians.

As awareness grows, the adoption rate is likely to increase for IoT-based mobility solutions that will automate business operations and end-to-end processes.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Beacons and Proximity Marketing: All You Need to Know

Beacons and Proximity Marketing: All You Need to Know

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

Asena Atilla Saunders
Asena Atilla Saunders 9 March 2017
Read more