Article

Natasha Farrell
Natasha Farrell 14 July 2016

Pokémon Have Taken over Our Streets!

Pokémon Go has officially landed in the UK as of today! If you’re not the type that has noticed a difference in the amount of people walking around glued to their phones, you may have seen it trending on Twitter for the past few days?

Pokémon Go has officially landed in the UK as of today! I’m sure you’ve all heard about it by now! If you’re not the type that has noticed a difference in the amount of people walking around glued to their phones, you may have seen it trending on Twitter for the past few days? No, it’s not a new series or a film, Pokemon Go is a game that has taken over our streets.

Pokémon Go

Nintendo have hit the jackpot with this one. It’s been a well awaited release to celebrate twenty years of Pokémon. How has it been twenty years?! The AR (augmented reality) game allows you to actually play outside by walking around finding Pokémon and you guessed it, you gotta catch em all! It puts Pokemon in front of you using your camera and you have to flick Pokeballs to catch them.  You can also meet other people and battle with them, so it’s a very social game which has added to its popularity. There are plenty of images online of crowds of people huddled around one place catching Pokémon.

The Nitty Gritty

It has been a huge success with some gamers in the UK going to the trouble of changing their location to be able to get versions from other countries like New Zealand (before today’s UK release). “It's added more than $7bn (£5.4bn) to Nintendo's value by virtue of shares in the company rallying since it was released.” [1] “Shares closed 16% higher on Thursday, making an overall increase of 56% since the release - putting Nintendo's market value at 3.6tn yen ($34bn; £25.7bn).” [2] It’s at the top of both the Google Play App Store and the IPhone’s App Store.

More Installs than Tinder

In the US, Pokemon Go has been installed on 5.16% of all Android Smartphones! That’s almost double the amount of Tinder installs. Pokémon Go has more game than Tinder! Who would have thought it?! Gamers are using Pokémon Go more than WhatsApp, Instagram, Snapchat and Facebook Messenger. [3] You can see the batteries dwindling instantly. Hope no one needs to get an Uber home after they’ve walked so far!

So What Did We Do?!

As the old saying goes if you can’t beat them, join them! All of us at Doughnut HQ were curious to see what it was really like. Shannon was the most excited and we had a little mooch to see if we could find any Pokemon!

IMG_5704.JPG

IMG_5713.JPG

IMG_5710.JPG

“I think I might walk home”

Shannon lives South West London and we are based in Shoreditch, this is how addictive the game is after only 10minutes of playing it. So on the bright side people are going to be outside and walking a lot more!

How addicted are you to Pokémon Go?! And if you know the best places to go in Shoreditch let us know! 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more