Article

Natasha Farrell
Natasha Farrell 14 July 2016

Pokémon Have Taken over Our Streets!

Pokémon Go has officially landed in the UK as of today! If you’re not the type that has noticed a difference in the amount of people walking around glued to their phones, you may have seen it trending on Twitter for the past few days?

Pokémon Go has officially landed in the UK as of today! I’m sure you’ve all heard about it by now! If you’re not the type that has noticed a difference in the amount of people walking around glued to their phones, you may have seen it trending on Twitter for the past few days? No, it’s not a new series or a film, Pokemon Go is a game that has taken over our streets.

Pokémon Go

Nintendo have hit the jackpot with this one. It’s been a well awaited release to celebrate twenty years of Pokémon. How has it been twenty years?! The AR (augmented reality) game allows you to actually play outside by walking around finding Pokémon and you guessed it, you gotta catch em all! It puts Pokemon in front of you using your camera and you have to flick Pokeballs to catch them.  You can also meet other people and battle with them, so it’s a very social game which has added to its popularity. There are plenty of images online of crowds of people huddled around one place catching Pokémon.

The Nitty Gritty

It has been a huge success with some gamers in the UK going to the trouble of changing their location to be able to get versions from other countries like New Zealand (before today’s UK release). “It's added more than $7bn (£5.4bn) to Nintendo's value by virtue of shares in the company rallying since it was released.” [1] “Shares closed 16% higher on Thursday, making an overall increase of 56% since the release - putting Nintendo's market value at 3.6tn yen ($34bn; £25.7bn).” [2] It’s at the top of both the Google Play App Store and the IPhone’s App Store.

More Installs than Tinder

In the US, Pokemon Go has been installed on 5.16% of all Android Smartphones! That’s almost double the amount of Tinder installs. Pokémon Go has more game than Tinder! Who would have thought it?! Gamers are using Pokémon Go more than WhatsApp, Instagram, Snapchat and Facebook Messenger. [3] You can see the batteries dwindling instantly. Hope no one needs to get an Uber home after they’ve walked so far!

So What Did We Do?!

As the old saying goes if you can’t beat them, join them! All of us at Doughnut HQ were curious to see what it was really like. Shannon was the most excited and we had a little mooch to see if we could find any Pokemon!

IMG_5704.JPG

IMG_5713.JPG

IMG_5710.JPG

“I think I might walk home”

Shannon lives South West London and we are based in Shoreditch, this is how addictive the game is after only 10minutes of playing it. So on the bright side people are going to be outside and walking a lot more!

How addicted are you to Pokémon Go?! And if you know the best places to go in Shoreditch let us know! 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.

Joan Selby
Joan Selby 20 April 2017
Read more
The W.E.I.R.D. Writing Technique

The W.E.I.R.D. Writing Technique

Read about the writing technique I stumbled upon while thinking about content marketing. I hope it can help!

Oscar Waterworth
Oscar Waterworth 18 April 2017
Read more
Keeping Your Brand Up with the Trend of Digital Storytelling

Keeping Your Brand Up with the Trend of Digital Storytelling

One of the hottest trends for business is storytelling. Storytelling is becoming a vital part of any company’s marketing strategy. Here are some tips for turning your social media strategy into a social storytelling strategy.

Elizabeth Victor
Elizabeth Victor 18 April 2017
Read more