Article

Oscar Waterworth
Oscar Waterworth 1 August 2016

How to Format a Blog Post Like a Boss

Amazingly, writing outstanding content is not enough to ensure that it will be well accepted, read and, most importantly, shared. Research and crafting a post can take up huge amounts of time, but formatting and styling your post to appear appealing should not take you as much. Advice that will follow is pretty simple to take, but it makes all the difference. 

People will usually steer away from blog posts that appear not to have been formatted carefully. If you do not want your content to go to waste, let’s quickly go through some of the main things to have in mind when formatting a blog post. 

Use Subheadings (such as this one) 

If I hadn’t used subheadings here the paragraph that you are currently reading would not be clearly marked, i.e. you would not immediately know what it is going to be about. This is extremely important, not only for the reader's’ enjoyment but also for the search engine. Internet crawlers look for keywords in headings and subheadings, so it is only logical to optimize the titles so that they could easily find your post and idex it as relevant to the keywords you used and which users usually search for. 

Do not Make Your Posts too Wide 

Do not format your posts in such a way that the 300- word paragraph fits in 2 or 3 rows. This is a matter of convenience because you enable the reader to read faster and with greater ease. If your text is too widely stretched, the post may seem insubstantial and appear as if it holds too little information. Make your posts slim and see how it looks much better. 

Use Appropriate Images 

One piece of visual content per blog post is essential. Ideally, you should have at least 3 images per a 500- word blog post. Of course, this all depends on the niche or industry you are writing about. Fashion and travel blog posts require the use of multiple images, whereas business posts do not require plenty of visualisation, in most cases. Personally, I love using Flickr as it contains images for all possible industries. You can download Flickr photos in bulk using the Bulkr service and save plenty of time on loading pages on Flickr. The images you use should be relevant to the content and, other than images, you can use infographics, videos, gifs and memes. 

Graphs 

Graphs can be extremely useful in certain technical industries. They are also helpful for representing data. Articles which deal with a lot of data can use graphs to break the monotony of such dry posts. Visuals are extremely important for luring the reader in and to serve as types of explainers for data that is tough to handle. Do not put in a graph without any text. It is important to explain what the graph data is about so that the search engines can make any sense of it and retrieve it as relevant to user queries. 

Formatting a blog post might seem as an unnecessary waste of time, however, it is one of the most important aspects of written content. Visuals make the text fit in better with its surroundings and give us enjoyment on some levels. It is enough having to look at a computer monitor whilst reading, let alone having to look at an ugly, grey page. In that case, I would rather pick up a book. 
 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
Read more
The Difference Between AI and Machine Learning

The Difference Between AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning used to be heard when the topic was Big Data Analytics – and maybe in some sci-fi movies- before; but now it is impossible to ignore them with the self-driving cars, knowledge navigators...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
Read more
How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
Read more