Stephen Smith
Stephen Smith 26 January 2016

8 Popular Design Trends To Use For Leaflet Printing

No matter how advanced we get digitally, there are many things from the past that still retain their importance.

No matter how advanced we get digitally, there are many things from the past that still retain their importance and brochures or leaflets fall under this category.

Let us not forget that these are one of the primary tools of spreading the word about a brand or a business, to appeal to potential customers and make them curious about a product or a service. But people nowadays don’t have the time or the patience to go through each and every handout that come their way. This is why it is important for leaflet designers to ensure that their design remains fresh and makes the readers take a call to action, whether it is checking out the website, buying a product, making an enquiry call and so on and so forth.

Let us take a look at some of the ongoing design trends adopted by graphic designers to make their leaflets no less than a piece of art and attract potential customers.

1. Using Huge Images

As much as hate using the cliché ‘a picture is worth a 1000 words’, it is one of the latest trends. I am sure you must have come across ‘Hero Images’ or websites that contain only one image in the background with minimum text or other elements. The same holds true in the leaflet printing industry as well, where huge images are often used in the background (which is often faded) with text that is in contrast with the background.

2. Creating Simplistic Designs

Leaflet printing is dictated by simplistic designs nowadays, as opposed to going with complex designs that go beyond the understanding of the layman. The best examples would be that of minimalist posters, which are doing rounds. The idea is to keep text and other elements to the bare minimum, use a subtle color palette and settle for bare bones design and yet, make an impact on the readers. Sophistication does work wonders, as exemplified by Apple’s website.

3. Choosing Bold Color Palette

A splash of color is always a welcome change for many people. They are especially useful, when you want to call for immediate attention. This is where you embrace a bright and bold color palette to highlight the flyer at the first sight itself. Settle for vibrant hues that are in sync with the product or the type of brand and the message that it tries to convey. If you are at the beginner level of things, brushing up your knowledge on the ‘Psychology of Colors’ will come in handy for this purpose.

4. Mixing And Matching Fonts

Whoever said that there is ‘no shortcut to success’ must not have been paying attention! Take the example of flyers, where the use of different typefaces make them standout and instantly grab attention of the onlookers or readers! Make sure that you also go about doing variations in the font color as well, to make the design appear unique. You can also create your own fonts using some very simple tools and customize the flyers according to your requirements.

5. Going Retro

Going retro seems to be the ‘in-thing’ right now as it brings about a fresh change from the monotony of going overboard with the high-technology digital prints. What I am talking about is using the retro colors, fonts, texture and even images that reminds people of the past. You can even have your take on some of the most famous posters ever created and give them a twist. Trust me, you are going to earn some fans when you go retro in flyer designs.

6. Playing With Patterns And Shapes

When you are all set to create designs for a flyer, think of the world as your oyster. Have fun with the design and the target audience will be bound to appreciate it. For example, you can play with patterns and shapes, which can be tweaked in endless ways to make the end-result look every bit appealing. You can alternate between shapes and patterns or use them both in the same design to create an impactful design.

7. Paying Attention To Minute Details

Flyer designing is no child’s play. It involves days, weeks and even months of hard work to create a masterpiece of a work. This is why it is important for designers to experiment with their designs. For instance, they use muted color as the whitespace and vibrant, pop colors in the typeface. Similarly, they also use a textured layout or create optical illusion and 3D text to make their work noticed. Paying attention to minute details really does pay off for creating flyers, which are no less than work of art!

8. Selecting Seasonal Imagery

We just celebrated Thanksgiving and it is time for Christmas. Cash in on the change of seasons and festivities as people quickly relate to imagery used in different season. Such designs with seasonal imagery bring out nostalgia and people can easily relate to it. Moreover, they will be more likely to go through the leaflet than immediately discarding it. Think of snowflakes, red, white and green color schemes, reindeers and blend them in your design to create a familiar yet, distinctive design that makes a mark on everyone.

Do Your Own Thing

All said and done, what a designer really needs to do is to break the shackles of everyday design and bring about something new for the masses. Although these trends will give you a cue of what is currently hot and what is not, you can definitely give your own experiments a shot. Whether it is choosing atypical color scheme, an odd pattern, a distorted photograph or a quirky font, you need to be comfortable in your own skin and do your own thing. Who knows, your design may become the inspiration to scores of other designers out there and set new trends!

Found the post interesting? Have more tips to share? Leave us a comment and let us know!

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