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Mike Arce
Mike Arce 25 January 2016
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3 Awesome Adwords Updates Every Advertiser Should Know

Here are three of our favorite updates that could be a big boon for your business.

When it comes to understanding your target audience and figuring out better ways to tailor your ads and content toward them, there’s no better tool out there than Google AdWords.

It can give you insight into who’s viewing your site, how they’re viewing it and what’s resonating with them. This is information that can translate to better marketing, more leads and increased sales for your business.

Anyone who’s involved with digital marketing knows that the field is constantly changing: “Uncertainty is the only certainty there is”, as the old saying goes. AdWords gets updated regularly, which is good news for you since it’s always refined and enhanced so that it’s even more useful! At Loud Rumor we love to keep up with these fascinating changes and have found a few of recent AdWords updates to be real game-changers. Here are three of our favorite updates that could be a big boon for your business.

CallTrackingMetrics- Google AdWords Integration

Form submissions are all well and good, but if you’re looking for solid gold leads, phone callsare where it’s at. Tracking your phone leads does wonders for your marketing and sales- they are worth 5-10 times more in revenue than form submissions! And combining those metrics with your AdWords performance could profoundly power up your marketing.

The call tracking software we love to use at Loud Rumor is CallTrackingMetrics. You can now track conversion for your call only ads, as well as ads with call extensions. This way you’ll get to see the campaign name, ad group name, and keyword that call came from.

Customer Match

Thanks to AdWords Customer Match, businesses can now target consumers by their email addresses! This can be a real godsend when it comes to setting up remarketing campaigns. Whenever a customer opts in to your offer, you can put them into a specific email list within the CRM that you use for Customer March. Here’s the official Google breakdown of how it works:

 

Using this feature makes it so that the ads your customers see are specific to whatever offer they were interested in. You can create lists for people based on newsletter subscribers, people who are in interested in your events, customers who purchased a certain product, and so on. Once you get their email into Customer Match, you’ll be able to get super specific with your targeting efforts.

Cross-Device Conversions

We live in an era with a multitude of different technologies and options for getting online. It used to be easy to assume, ten to fifteen years ago, that all your page views were coming from a desktop computer. Not anymore: Thanks to the growing popularity of smartphones, tablets and even smartwatches, people viewyour website through a dizzying variety of devices.

It’s important to know what devices people use to access your site and which devices are used most often. If most of your page views come from cell phones and your site is designed to be geared towards desktop computers, you could be losing business due to customers being turned off by strange formatting and counterintuitive site navigation.

Tracking devices is a very useful metric that we’ve been using at Loud Rumor. Over the past year (Nov. 2014- Nov. 2015), Loud Rumor has received 74.85% of our traffic from desktop computers, 22.94% from mobile phones, and 2.21% from tablets. We want to  be able to track all of those conversions. And thanks to cross-device conversions in AdWords, we can! And so should you: Tracking cross-device conversions could lead you to getting up to 16% more conversions. This can make a major difference for not only your own business, but for any clients you might manage as well.  

Setting up cross-device conversions is pretty simple. You’ll want to go under “Tools” in your campaign, click on “Conversions,” then head over to “settings” and follow these steps:

 

Related: How to Optimize Your Adwords Campaign for 4 Micro-Moments

 

Want to know more about how Google AdWords can give your business the marketing edge it needs to cut through the competition? Contact our team at Loud Rumor. We’dlove to share your passion for these innovative tools and strategies with you.

 

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