Ashfaq Ahmad
Ashfaq Ahmad 4 January 2017
Categories Search Marketing

What are the Marketing Trends Adopted for Your Startups in 2017

Here are the marketing trends which let your startups win over the competition in 2017.

The most difficult part about the startups which are intending to build a scalable business is to set a marketing plan in place, so that the early adopters can be adopted at scale. The singular most factor for making or breaking the startups lies in gaining traction with the customers. We are entering into a future that is unpredictable and there are no guaranteed trends. So, in order to mitigate the susceptibility that gets built around these extreme volatility in the market, we must have  evolving marketing strategies built around transience.

The markets are expanding at a tremendous pace and we are seeing more startups now, than when these trends got started. This means that your startup must hold that extra competitive edge over the others.

In order to be successful in the startup space, we need to know how the marketing landscape is changing and what are the marketing strategies for the best among the companies. Not only this, we need to understand that the psychological heuristics which is held for millions of years, lets the brain interpret the stimulus and brand marketing achievable in a constant way.

Here are the marketing trends marketing trends adopted for your startups in 2017:

Customers Satisfaction

Customer satisfaction comes when there is  fulfillment of the biological needs of material, physiological and social types. The moment the brands do not satisfy these needs, the consumer anxiety increases. The companies need to comprehend this quite quickly and make it sure that the consumers will favorably evaluate the brand.

So, the benefits for the companies is in delivering value, that too at a fast rate. Other than value importance is attached to information too. The strategies adopted by these companies for customer satisfaction includes instant communication channels, downloadable resources and transparent product information. Customers have more trust in the buying process when they have instant feedbacks from the customers.

Since 2015, we have seen a rise in on-demand economies. The on-demand economies are more efficient and more technologically advanced. They are trying to emerge as disruptive options to verticals, delivering the products and services to the customers, at a faster rate,  We still see companies like Deliveroo, Uber and Airbnb making entries in this space. Yet again there are other examples of AirTasker and Trov. That these companies are still entering the space is enough reason to believe that instant customer satisfaction is still useful.

Customization of Customers

We always pay attention to such details which are of utmost relevance to us. We talk in terms of personalization as that helps to establish the bondage between the customer and the brand, as it appeals to our self-identity.

The emotional and time investment from the customers  is increased by the customized product. The consumers are ensured with a unique product  for themselves as the products include a selection of designable aesthetics, add-ons and optional features. The psychology remains the same irrespective of the whether the companies are in social networking, retail or software.

Customization is a big trend and it is gaining traction. It is the retail startups which has got the market pulse and created unique products for itself. The consumers are given creative autonomy. As a result of these, we see companies from Australia printing their own surfboards at Disrupt Surfing and designing their own shoes at Shoes of Prey.

Improved Efficiency

There is a term in consumer psychology that is “least cognitive effort”. This leads to automation bias and leaves an impact on the products that we are keen for using. The cognitive load of the customer’s mind is reduced considerably by improved efficiency of the customers as this leaves an impression on the subconscious mind of the customer.

These companies must take every initiative to make their products which follow the cognitive bandwidth and saves time. They must make it sure to show the customers that their products are for making the lives of customer much easier. Improved efficiency must be pitted as a core competitive advantage.

The emerging technologies of AI and machine learning allows to automate more intelligently and in the process improves the efficiency. The companies which will be investing behind this technology will have better benefits from the larger companies behind this trend. Flamingo is one such example on this increasing trend for 2017.

Newer and inventive strategies are often replacing the older methods that were adopted so far. Market transience is now a reality for the technology industry. There are unpredictability in the market and the startups need to invest behind something more constant that is consumer psychology.

This Article is originally published here.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Mature Partnerships: The Revenue Stream You Need to Get to Know

Mature Partnerships: The Revenue Stream You Need to Get to Know

Discover how high-maturity partnership programmes are driving growth, with a Forrester survey showing companies with mature partnerships see up to 28% revenue increase. Insights reveal the importance of investing in...

Florian Gramshammer
Florian Gramshammer 19 March 2024
Read more
Decoding the Top Marketing and Advertising Approaches of Renowned Luxury Brands

Decoding the Top Marketing and Advertising Approaches of Renowned Luxury Brands

Crave the marketing magic of Chanel and Dior? Discover their secrets! This guide unveils the top strategies renowned luxury brands use to elevate their image. Learn how to craft captivating campaigns that resonate...

Sabrina Sedicot
Sabrina Sedicot 7 June 2024
Read more