Article

Gal Borenstein
Gal Borenstein 7 December 2016
Categories Advertising, B2B, Search Marketing, Social Media

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

  1. Psych: It’s Your Data. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior.
     
  2. It’s Not What You Do, It’s Where You Do It. GPS-Based SEO overtakes keywords as mobile dominates search.
     
  3. It’s the Content, Stupid. Content Marketing will face an existential challenge as CMOs will demand hard conversion metrics that can be effectively communicated in the board room.
     
  4. You’ll Need a New Blue Pill to cure Connectile Dysfunction in content marketing. Marketers will struggle to develop and differentiate between authentic and relevant content and what robotically-generated marketing automation systems offer.
     
  5. You’re Mobile, Therefore You Are. Like the ways of the dinosaurs, desktops will continue to fade in favor of mobile ads, and websites will transform from a novelty in B2C to a main staple for all digital advertising.
     
  6. Social Media Could Become Really Rigged. Forget the days of authenticity-first. Most social media platforms will now focus on generating sponsorships and advertising which will make it impossible to discern the difference between an ad and a viral message.
     
  7. Hamburger Menus Aren’t Organic. Website branding will pose a major design challenge to industry in the fight between user experience and being mobile and desktop friendly.
     
  8. Are You a Robot? You Really Hurt My Feelings. Marketing automation systems without proper social engineering of users will perpetuate the feeling of bad customer service served by robots that only answer to the call of a transactional sales call. The human condition will devolve.
     
  9. Have You Heard the News? Nope, you’ve read it on Twitter first. Establishment News Networks will continue to lose ground in the battle with organic citizen journalism and fake news.
     
  10. Trust Me, It’s NOT Secure. As global cyber security attacks continue to rise, digital marketers will struggle with keeping consumer data safe and private as e-commerce and marketing automation opens new doors for crafty cyber-thugs.
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Author Profile

Gal Borenstein
Gal Borenstein CEO & Founder Borenstein Group
United States

Mr. Gal Borenstein is a recognized expert and strategist in digital branding, marketing, social media, advertising, online reputation management and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital marketing communications firm in the Washington DC metropolitan area that serves clients locally and globally. Since its founding in 1994, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies optimize their brand promise and maximize their brand equity. Among Borenstein Group’s historical client engagements are trusted brands such as Forrester Research, Marconi, IntelliDyne, Pragmatics, Aquent, ADT, Airbus North America, National Air Cargo, TCOM, Advantech Wireless and Learning Tree International. Borenstein is a vocal advocate for digital engagement across the corporate brand, from the C-Suite to Corporate Marketing to Customer Satisfaction and Employer Branding. Borenstein Group clients benefit from his strategic ability to quickly convert abstract missions into tangible and visible action plans with coherent digital creative and business objectives that serve the client’s bottom line. He is the author of new business leadership book, ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age, available in premiere bookstores and on Amazon, Barnes & Nobles and Apple’s iBooks. Gal has published his first business leadership book What Really Counts for CEOs in 2009. Since then, Borenstein has been featured as a guest commentator on CNN and Fox Business News on strategic marketing and branding issues, as well as, been one of the top digital content contributors to influential business leadership social media networks such as LinkedIn, PR Week’s The Hub, Advertising Age’s BtoB magazine, HR.Com, DuctTapeMarketing.com and others.

See more about this author

Skills

Digital Brand Strategy, Integrated Marketing Communications, Technology Marketing, Brand Positioning & Go to Market, Expert in B2B & B2G Market sectors,

Previous Experience

1992 - 1992 Strategic Ventures International - Strategic Technology Marketing Consultant 1992 - 1994 Telecommunications Concepts Inc. (TCI)` - Director of Marketing 1994 - The Borenstein Group, Inc. - CEO & Founder

Education & Qualifications

This user has not entered their Education & Qualifications

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