Article

Gal Borenstein
Gal Borenstein 7 December 2016

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

  1. Psych: It’s Your Data. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior.
     
  2. It’s Not What You Do, It’s Where You Do It. GPS-Based SEO overtakes keywords as mobile dominates search.
     
  3. It’s the Content, Stupid. Content Marketing will face an existential challenge as CMOs will demand hard conversion metrics that can be effectively communicated in the board room.
     
  4. You’ll Need a New Blue Pill to cure Connectile Dysfunction in content marketing. Marketers will struggle to develop and differentiate between authentic and relevant content and what robotically-generated marketing automation systems offer.
     
  5. You’re Mobile, Therefore You Are. Like the ways of the dinosaurs, desktops will continue to fade in favor of mobile ads, and websites will transform from a novelty in B2C to a main staple for all digital advertising.
     
  6. Social Media Could Become Really Rigged. Forget the days of authenticity-first. Most social media platforms will now focus on generating sponsorships and advertising which will make it impossible to discern the difference between an ad and a viral message.
     
  7. Hamburger Menus Aren’t Organic. Website branding will pose a major design challenge to industry in the fight between user experience and being mobile and desktop friendly.
     
  8. Are You a Robot? You Really Hurt My Feelings. Marketing automation systems without proper social engineering of users will perpetuate the feeling of bad customer service served by robots that only answer to the call of a transactional sales call. The human condition will devolve.
     
  9. Have You Heard the News? Nope, you’ve read it on Twitter first. Establishment News Networks will continue to lose ground in the battle with organic citizen journalism and fake news.
     
  10. Trust Me, It’s NOT Secure. As global cyber security attacks continue to rise, digital marketers will struggle with keeping consumer data safe and private as e-commerce and marketing automation opens new doors for crafty cyber-thugs.
    TopDigitalMarketingTrends_2017-med-res.png
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Drip Email Marketing- An Excellent Tool for Nurturing Leads

Drip Email Marketing- An Excellent Tool for Nurturing Leads

If you have a huge customer list and it keeps growing, it becomes challenging to send important email messages to your entire list at once. However, when compared to other marketing channels, emails still have the...

Amy John
Amy John 1 October 2021
Read more