Article

Bhavik Sarkhedi
Bhavik Sarkhedi 29 December 2016

Common Mistakes In Affiliate Marketing - And How To Avoid Them

According to Wikipedia, affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialised third party vendors.

The 4 Cs Of Marketing - And Why They Work

Internet marketing ideally consists of some conventional marketing methods and affiliate marketing is a method that is non-conventional and has recently come on the block. Ideally, organic search engine optimisation (SEO), paid search engine optimisation, pay per click, e-mail marketing; content marketing and paid display marketing.

Affiliate marketing and referral marketing use third parties in order to drive traffic and sales on their website. However, both have a very discrete form of marketing as affiliate marketing counts on the financial motivation to derive sales and traffic, whereas referral marketing requires a personal level of trust and understanding- with or without the inclusion of finances.

Affiliate Marketing Explained In Layman Terms

The affiliate marketing works in a cycle of 4 steps, with three different parties involved. Let’s take an example of an online shopping website, which as a matter of fact is a huge and growing market today!

Online Shopper – Affiliate Website – Merchant Site versus Online Shopper –Affiliate Website – Merchant Site – Online

Ideally, this is an everyday situation for most of us involved in, pertaining to the highly succumbing desire of shopping online to beat multiple psychological shortcomings. That, however, is a different topic to discuss.

This is also an ideal situation for affiliate marketing. The first step is that the online shopper makes a decision to buy an item online. This search online leads him to the affiliate website. The affiliate website then redirects the online customer to the merchant website. Finally the shopper makes an online purchase, which then results to the merchant rewarding the affiliate website for the effort of redirecting traffic to the merchant website.

As new as this method of marketing is, so are the increased number of chances of mistakes made by Affiliate marketers. Here is a list of 7 common mistakes made by Affiliate Marketers:

Selling Rather Than Helping

The task of an affiliate marketing website is to try to drive traffic to the merchant site, and not to try to sell the products. In the term affiliate marketing- affiliate is of the essence, and marketing is only to add to the understanding of the entire chain process.

The point is that people want to hear from other people what is good and what is not? This is exactly the reason why the reviews on the merchant websites are of importance.

Joining Too Many Programs

It is advisable to invest in appropriate programs which suit the particular affiliate marketing objectives. Joining too many programs can only cause more clutter and less driving of traffic!

To Not Test

When trying to figure the appropriate affiliate marketing, make sure you do not cater to merchants who might blow up the index of the customers!

Not Tracking

One of the biggest steps while performing affiliate marketing is to create a unique tracking affiliate link on each page during the process. For example, if your merchant site is Amazon, follow the simple process on the website to create a unique tracking affiliate link. This will help you understand which pages are converting to the growth and sales of the products.

No Comparison

Most online shoppers are susceptible to visiting the merchant website and making a sale if there is a comparison made of the main product with the other products. Affiliate marketing comes handy when you try to help them with the comparison of the products, this drives sales for them.

Smart Affiliate Marketing Strategies

There are many ways in which we can compete as an affiliate marketer in the world of online marketing, there are some smart ways to be applied to succeed:

Only recommend the products as an affiliate marketer which you are well aware of, preferably the products that you might have used before. This is a safer way of promoting the product and not hurting the trust of the online shoppers. Never make a direct recommendation for the product, because no-one actually wants to hear what you like or what you think is good for them. Rather make it a comparison and help the online shoppers will feel intelligent to make their own choice, yet they will subtly will fall under the affiliate marketing technique.

If you are a mobile app development company, then there is no way your client ought to be convinced it via indirect marketing. Creating highly competitive content is the key to succeeding in the world of online marketing. If you want to succeed in affiliate marketing the key component of your strategy is to create highly competitive content.

One should also learn to add value to the website which can bring about better value to the consumer insights Every successful business has the one way to success – repeat business. Create a recurring affiliative revenue bond with the merchants, and also with the online clients.

Make sure to rely on more than one traffic source – it’s always good to have a backup. Mobile is the upcoming trend in terms of affiliative marketing – hence make sure you are up to date with this trend!

[The author of this post – Bhavik Sarkhedi is the Founder of ‘Write Right‘, Author of The Weak Point Dealer & ‘Will You Walk A Mile?’]

www.bhaviksarkhedi.comwww.write-right.in

Chaz A.
Chaz A.

This is a great article which covers the basics of Affiliate Marketing.
To add to this, affiliate marketers can also be media buyers. Most of our affiliates at <a href="http://mobilemarketo.com">MobileMarketo</a> buy from mobile traffic networks to promote our mobile casual gaming subscription campaigns. They always ensure the following steps:
- Never stop split testing your landing pages. You could be one button colour away from a conversion rate of 3% to 30%
- Never rely on 1 product for making affiliate commissions, there are thousands you could be testing and making more money on
- Avoid running affiliate campaigns without tracking, regardless if its with Google Analytics or another third party tracking software. You'll never know where or what pages you're getting your conversions from if you don't have tracking!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more