When it comes to developing a social media campaign for a product-based company, a question our clients ask is, "What are we going to post? Won't our audience be tired of seeing our products all day long?"
The answer is no -- At least they shouldn't. With the right forethought, planning and photography, posts should be engaging and draw customers closer to you, not push them away.
To help illustrate how a brand might keep their products interesting, we took to our Instagram feeds and selected three of our favorite brands killing it with posts making wishing you were snacking all day long:
The brand has expanded and truly leveled up their social media -- Even as we writing this, we are in desperate need of some Mountain Huckleberry Ice Cream.
Looking through their profile, Tillamook excels at food photography. Their imagery is sophisticated, simple and mouthwatering. Each image highlights a product (rarely with its packaging), being consumed in a setting as a consumer would. They keep their content lifestlye originated and seasonally appropriate.Peet's Coffee