Article

Charlotte Chipperfield
Charlotte Chipperfield 2 August 2016

Snack Your Way Through Instagram

To help illustrate how a brand might keep their products interesting, we took to our Instagram feeds and selected three of our favorite brands killing it with posts making wishing you were snacking all day long.

When it comes to developing a social media campaign for a product-based company, a question our clients ask is, "What are we going to post? Won't our audience be tired of seeing our products all day long?"

The answer is no -- At least they shouldn't. With the right forethought, planning and photography, posts should be engaging and draw customers closer to you, not push them away. 

To help illustrate how a brand might keep their products interesting, we took to our Instagram feeds and selected three of our favorite brands killing it with posts making wishing you were snacking all day long:

Tillamook

@tillamook

The brand has expanded and truly leveled up their social media -- Even as we writing this, we are in desperate need of some Mountain Huckleberry Ice Cream. 

Looking through their profile, Tillamook excels at food photography. Their imagery is sophisticated, simple and mouthwatering. Each image highlights a product (rarely with its packaging), being consumed in a setting as a consumer would. They keep their content lifestlye originated and seasonally appropriate.Peet's Coffee

Tillamook-(1).png


@peetscoffee

You might be thinking, "how many different ways can you take a photo of coffee?" Well, according to Peet's Coffee, its infinite -- Rightfully so.

Peet's Coffee does a great job of balancing their feed with images of their beverages with behind the scenes look at say, bean production, for example. They also do a great job at sharing user generated content and celebrating holiday specific content. Like Tillamook, Peet's Coffee takes powerful imagery and makes use of appropriate hashtags.

Peet-s-Coffee.png

Hangar One Vodka

@hangar1vodka

OK well, maybe this one isn't so much of a snack, but an after work beverage. In a word, Hangar One Vodka encapsulates "refreshing." Their content ranges from tasty cocktail recipes to new product releases. Their creative use of the hashtag #FreshlyPickedVodka connects the story of flavor and the importance of using the best ingredients to produce their products.

Hanger-One-Vodka.png

When it comes to social media planning, create consistent, on-brand messaging that drives engagement with customers. It doesn't hurt if it makes them hungry or thirsty either. Need help getting creative? Get in touch.

The Team at Chipperfield Media LLC.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Your Project Management Sucks. Here's Why.

Your Project Management Sucks. Here's Why.

For every amazing finished project produced, there is a project management process put in place that made it happen. The question is -- Are you using the process that’s right for you?

Margo Romanowski
Margo Romanowski 11 October 2017
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Three things we learned at the Festival of Marketing

Three things we learned at the Festival of Marketing

Last week Digital Doughnut joined hundreds of marketers attending the Festival of Marketing at Tobacco Dock in East London, to hear 160 hours of presentations and panel discussions spread over two days.

Linus Gregoriadis
Linus Gregoriadis 9 October 2017
Read more