Article

Chiara Di Rago
Chiara Di Rago 25 August 2016

How to Make Sure You Get Booked for More Influencer Campaigns

Whether you are a full time blogger or not, you want to eventually be able to make money from your blog. This is not to say that all bloggers blog to get paid. You do it because you love it. Here are three tips for landing more jobs as an influencer. 

You’re passionate about what you blog about and you want to express it. But like in anything there’s people we look up to. For bloggers/influencers these may be the Zoellas or Caseys of the world because they are hugely successful at what they do. But they all started at the bottom too. They had to work hard to get to where they are today.

Don’t work with brands you aren’t passionate about

It’s far more difficult to write about things we are not passionate about, simply because you don’t connect with the subject and it becomes a job instead of something you love. Your lack of interest in the subject or brand will reflect in the content you produce. As an influencer you should always ensure that the brands you are working with align with your audience.

Make sure when you work on campaigns, the content you produce is of high quality. Ensuring your campaign content is good improves the odds of other brands wanting to work with you in the future. It will also make the marketer you worked with want to work with you in the future.

Sponsored posts are also often boosted on social media which is another reason to put your best work out there.

Never work for free

Part of marketers being considerate is paying influencers for their work. You’ve worked long and hard building your audience and you should not lend out your time, original content or audience for free. Working for free creates a culture of exploitation. Marketers are not paying influencers “because there’s more than enough of them that offer their services for free”. If you set the precedent that bloggers do not work for free less brands would feel comfortable with asking influencers to work for free. A great way to ensure you get payed for every job you do is joining an influencer marketing platform. 

Don’t be a hater

When a brand is considering working with you they will, in many cases, do a thorough online search. If you have had a bad habit of brand slamming or putting brands you have worked with in a negative light, it’s very unlikely that brands will want to work with you in the future because they don’t want to experience the wrath of an angry brand slammer. Not only do brands not want to work with brand slammers, they are not going to get any return on investment working with you if you’ve put them in a negative light in the past. Your audience will not believe the products are great because not so long ago you were having a rant about the brand.

Going back to the point of not working with brands you aren’t passionate about, readers will quickly pick up that you’re being a hypocrite. Remain authentic to your audience and don’t be a hater.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more