Article

Chiara Di Rago
Chiara Di Rago 25 August 2016

How to Make Sure You Get Booked for More Influencer Campaigns

Whether you are a full time blogger or not, you want to eventually be able to make money from your blog. This is not to say that all bloggers blog to get paid. You do it because you love it. Here are three tips for landing more jobs as an influencer. 

You’re passionate about what you blog about and you want to express it. But like in anything there’s people we look up to. For bloggers/influencers these may be the Zoellas or Caseys of the world because they are hugely successful at what they do. But they all started at the bottom too. They had to work hard to get to where they are today.

Don’t work with brands you aren’t passionate about

It’s far more difficult to write about things we are not passionate about, simply because you don’t connect with the subject and it becomes a job instead of something you love. Your lack of interest in the subject or brand will reflect in the content you produce. As an influencer you should always ensure that the brands you are working with align with your audience.

Make sure when you work on campaigns, the content you produce is of high quality. Ensuring your campaign content is good improves the odds of other brands wanting to work with you in the future. It will also make the marketer you worked with want to work with you in the future.

Sponsored posts are also often boosted on social media which is another reason to put your best work out there.

Never work for free

Part of marketers being considerate is paying influencers for their work. You’ve worked long and hard building your audience and you should not lend out your time, original content or audience for free. Working for free creates a culture of exploitation. Marketers are not paying influencers “because there’s more than enough of them that offer their services for free”. If you set the precedent that bloggers do not work for free less brands would feel comfortable with asking influencers to work for free. A great way to ensure you get payed for every job you do is joining an influencer marketing platform. 

Don’t be a hater

When a brand is considering working with you they will, in many cases, do a thorough online search. If you have had a bad habit of brand slamming or putting brands you have worked with in a negative light, it’s very unlikely that brands will want to work with you in the future because they don’t want to experience the wrath of an angry brand slammer. Not only do brands not want to work with brand slammers, they are not going to get any return on investment working with you if you’ve put them in a negative light in the past. Your audience will not believe the products are great because not so long ago you were having a rant about the brand.

Going back to the point of not working with brands you aren’t passionate about, readers will quickly pick up that you’re being a hypocrite. Remain authentic to your audience and don’t be a hater.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more