Article

Manuel Yanez
Manuel Yanez 19 April 2016

Social Media ROI

We need to be aware that the i in ROI does not only refer to money.

Every time we meet with a client a main concern is ROI, specially now when everybody wants to succeed in Social Media.  Generally in presentations with CEOs, General Managers and Heads of Marketing we end of talking about ROI because: "Everything can be measured on the web, in real time. that's what Big Data is all about, isn't it?"  Under this precept they want, they need they DEMAND immediate Return of investment information..

What nobody seems to notice is that the i in ROI does not only refers to money. What is invested in every project is also time, experience and above all execution. If you want to be the best this is what you must invest. If you are going to make money doing something you have to be great at what you do in order to achieve the projected results.

We have the best success or failure indicator right in our hands. What does everyone has in his hands? a mobile device! It's right on our bedside when we go to sleep and it is the first thing we touch when we wake up. And surely we are checking our Social Media profiles.  We watch TV, well video, on NETFLIX or YouTube and even if we are in front of the TV we have our mobile and we are checking and posting on Twitter or Facebook.  When we watch an Ad we immediately go to their site or search on our network of friends maybe even Google it to get as much information as we can before making a purchase decision and then we buy it via the web.

Even when we are aware of this, that our attention is centred on Social Media, Brands keep investing in traditional media most of their ad budget. TV still gets the biggest chunk of the investment.

Social Media is where people are, brands have to be there to connect with their audience.

When we talk about Social Media we have to know each one, not all Social Media is the same, people are using it differently and for different things. We have to know every bit about them.  

Developing the perfect combination between creativity and strategy is what we must achieve. 

Understanding what audiences talk about among their contacts in Social Media, what are their interests and what they need, engaging in the conversation and, must importantly, adding valuable content is the best way to reach a goal. Then we can start to talk about ROI

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Cats and Dogs Boost Your Business By 300%. Here’s How.

Cats and Dogs Boost Your Business By 300%. Here’s How.

It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? We have both dog lovers and cat lovers at Sortlist, so it...

Aline Strouvens
Aline Strouvens 27 August 2021
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more