Article

Claire Trevien
Claire Trevien 5 April 2016

Sales: Ignore Search Engines At Your Peril!

Who are you more likely to listen to? A stranger sending you a knife to eat your soup with, or someone who’s spent time getting to know you and your business?

Have you:

  • Ever got a cold-call from someone who clearly doesn’t know anything about your business?
  • Ever received sales email after sales email offering you something you already have (or worse, sell!)
  • Ever accepted a connection on LinkedIn only to get an ill-judged sales pitch immediately after?

I expect you have. I certainly have.

As well as being irritated by unsolicited sales pitches, I am also frustrated. Frustrated, because if any of the humans behind these pitches (when they are humans) had spent a few seconds Googling me or the startup I work for then they wouldn’t have wasted either mine or their time.

There is also the remote possibility that, had they pitched their product appropriately, I might have wanted to carry on the conversation.

The thing is, there isn’t a shortcut here – who are you more likely to listen to? A stranger sending you a knife to eat your soup with, or someone who’s spent time getting to know you and your business?

We call the latter technique social selling - read all about it below...

What is social selling?

Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other words, the salesperson that uses social selling spends time developing their personal brand and demonstrating their expertise online in the particular sector they work in. If boasting in a vacuum doesn’t sound very effective, remember that the key word is ‘social’. A social selling salesperson spends time interacting, promoting, and getting to know their prospects on social media.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more