Article

Claire Trevien
Claire Trevien 5 April 2016

Sales: Ignore Search Engines At Your Peril!

Who are you more likely to listen to? A stranger sending you a knife to eat your soup with, or someone who’s spent time getting to know you and your business?

Have you:

  • Ever got a cold-call from someone who clearly doesn’t know anything about your business?
  • Ever received sales email after sales email offering you something you already have (or worse, sell!)
  • Ever accepted a connection on LinkedIn only to get an ill-judged sales pitch immediately after?

I expect you have. I certainly have.

As well as being irritated by unsolicited sales pitches, I am also frustrated. Frustrated, because if any of the humans behind these pitches (when they are humans) had spent a few seconds Googling me or the startup I work for then they wouldn’t have wasted either mine or their time.

There is also the remote possibility that, had they pitched their product appropriately, I might have wanted to carry on the conversation.

The thing is, there isn’t a shortcut here – who are you more likely to listen to? A stranger sending you a knife to eat your soup with, or someone who’s spent time getting to know you and your business?

We call the latter technique social selling - read all about it below...

What is social selling?

Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other words, the salesperson that uses social selling spends time developing their personal brand and demonstrating their expertise online in the particular sector they work in. If boasting in a vacuum doesn’t sound very effective, remember that the key word is ‘social’. A social selling salesperson spends time interacting, promoting, and getting to know their prospects on social media.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.

Joan Selby
Joan Selby 20 April 2017
Read more
How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
Read more
5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
Read more