Article

Claire Trevien
Claire Trevien 5 April 2016

Sales: Ignore Search Engines At Your Peril!

Who are you more likely to listen to? A stranger sending you a knife to eat your soup with, or someone who’s spent time getting to know you and your business?

Have you:

  • Ever got a cold-call from someone who clearly doesn’t know anything about your business?
  • Ever received sales email after sales email offering you something you already have (or worse, sell!)
  • Ever accepted a connection on LinkedIn only to get an ill-judged sales pitch immediately after?

I expect you have. I certainly have.

As well as being irritated by unsolicited sales pitches, I am also frustrated. Frustrated, because if any of the humans behind these pitches (when they are humans) had spent a few seconds Googling me or the startup I work for then they wouldn’t have wasted either mine or their time.

There is also the remote possibility that, had they pitched their product appropriately, I might have wanted to carry on the conversation.

The thing is, there isn’t a shortcut here – who are you more likely to listen to? A stranger sending you a knife to eat your soup with, or someone who’s spent time getting to know you and your business?

We call the latter technique social selling - read all about it below...

What is social selling?

Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other words, the salesperson that uses social selling spends time developing their personal brand and demonstrating their expertise online in the particular sector they work in. If boasting in a vacuum doesn’t sound very effective, remember that the key word is ‘social’. A social selling salesperson spends time interacting, promoting, and getting to know their prospects on social media.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
5+ B2B AdWords Strategies That Will Generate More Leads For Less

5+ B2B AdWords Strategies That Will Generate More Leads For Less

AdWords in the B2B space can be brutal. We experience it first-hand every day. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales funnel to keep customer acquisition costs (CPA) manageable.

Meghan Daly
Meghan Daly 18 January 2018
Read more