Article

David Baca
David Baca 5 April 2016
Categories Mobile

Opt-Me-In... OK, Thats Enough, Now Leave!

If you're giving me a choice to Opt-In to your text messages coming into my cell phone, then at least allow me to do so and Opt-Out "at will"! If you're going to provide messages or ads related to my interest, then let me choose my interest, not yours! If you want my attention from my mobile phone then at least give the respect of entry by providing me services that will help me use your APPs for my benefit, not yours!

No wonder we hate the intrusion of Advertising into the sanctity of our mobile temple. I mean mobile phone, pardon my irreverence. I Opt-in and get every add unrelated to the product Im looking for. What a "buzz kill"! I mean, I'm looking for discounts on some craft beer and I get a coupon for soft drinks or worse yet an ad for feminine hygiene. Why is it so unreasonable to let me choose my own moment to Opt-In and Out, when I choose? Why do I have to jump through marketing hoops to get a discount on something I'm going to shell out my hard earned money for?

I would be a more loyal customer if I had the respect I deserve from marketers. Hey! As a prospect you marketers do everything you can to get my attention, most of the time intrusive to my lifestyle. Then when I Opt-In you act like you know me and manipulate me like you own me. I end up caught in a web of advertising I can't control. Well, "That Dog Won't Hunt". So I decided to create a way to control the onslaught of ads that are vying for my attention, without overloading my cell phone with APPS and Adds draining my Data storage capacity. Once I get their promo ad on my cell phone, I can put them back in their cage without hearing from them again unless I choose to.

NO MORE INTRUSIONS! Now who has the power of suggestion? If your going to enter into the sanctity of my mobile communication room, (My Cell Phone) I want to be the one who puts your there ,,,, and takes you out when I choose to. Oh sure, I could just Opt-Out and not get that discount I'm looking for, but I'm counting on getting a deal on the purchase of my interest, not yours.

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Author Profile

David Baca
David Baca President mSMART Consulting, LLC
United States

David Baca – Entrepreneur & Business Development Sales & Marketing Executive David has over 40 years of experience in Business Development, Sales, Marketing, and Major Account Management. David has owned successful service and production companies in the Signage and Advertising fields, as well as, Electrical and Telecommunications. He co-founded PBS Services, Inc. in Anaheim, California, a leader in all aspects of indoor and outdoor display advertising, which focused on production, service and innovation for several major oil companies, retail mall developers, hospital groups and national retail stores throughout the United States. David was Sales and Marketing Director for the company for 15 years and has distinguished himself with innovations in automated price change systems and alternative safety products for major companies as Chevron, Exxon, Mobile Oil, Texaco, Shell, Unocal 76 and others. David was awarded for top sales producer by 3M for promotion and sales of display products to Fortune 500 companies. David’s background includes innovative development of display products introduced to the Japanese market. He has over 14 years of Experience in selling telecommunications services both domestic and international. David’s talents and ability to direct and manage sales agents and in-house sales comes from his extensive background as a business owner and development of Contract Vendors and Agents who worked for his companies in the Display Advertising, Electrical and Telecommunications Industries. David’s accomplishments from his Entrepreneurial beginnings, to his Executive Sales and Marketing positions have given David accolades well-earned and deserved. Called out of retirement in June, 2010 to develop and help manage 1Virtual Health, Inc. and positioned as EVP in the Health & Benefits arena. His knowledge of a true Health Risk Management / Wellbeing is at the forefront of Technology and Health Delivery Logistics. He also has extensive Telehealth knowledge.

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Hyper-Local Advertising, Messaging, Security, Communications. Political Survey and Campaigning, Unique Marketing and Brand Recognition.

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