Article

David Baca
David Baca 5 April 2016
Categories Mobile

Opt-Me-In... OK, Thats Enough, Now Leave!

If you're giving me a choice to Opt-In to your text messages coming into my cell phone, then at least allow me to do so and Opt-Out "at will"! If you're going to provide messages or ads related to my interest, then let me choose my interest, not yours! If you want my attention from my mobile phone then at least give the respect of entry by providing me services that will help me use your APPs for my benefit, not yours!

No wonder we hate the intrusion of Advertising into the sanctity of our mobile temple. I mean mobile phone, pardon my irreverence. I Opt-in and get every add unrelated to the product Im looking for. What a "buzz kill"! I mean, I'm looking for discounts on some craft beer and I get a coupon for soft drinks or worse yet an ad for feminine hygiene. Why is it so unreasonable to let me choose my own moment to Opt-In and Out, when I choose? Why do I have to jump through marketing hoops to get a discount on something I'm going to shell out my hard earned money for?

I would be a more loyal customer if I had the respect I deserve from marketers. Hey! As a prospect you marketers do everything you can to get my attention, most of the time intrusive to my lifestyle. Then when I Opt-In you act like you know me and manipulate me like you own me. I end up caught in a web of advertising I can't control. Well, "That Dog Won't Hunt". So I decided to create a way to control the onslaught of ads that are vying for my attention, without overloading my cell phone with APPS and Adds draining my Data storage capacity. Once I get their promo ad on my cell phone, I can put them back in their cage without hearing from them again unless I choose to.

NO MORE INTRUSIONS! Now who has the power of suggestion? If your going to enter into the sanctity of my mobile communication room, (My Cell Phone) I want to be the one who puts your there ,,,, and takes you out when I choose to. Oh sure, I could just Opt-Out and not get that discount I'm looking for, but I'm counting on getting a deal on the purchase of my interest, not yours.

0

Comments
Please login or register to add a comment.

Author Profile

David Baca
David Baca President mSMART Consulting, LLC
USA

David Baca – Entrepreneur & Business Development Sales & Marketing Executive David has over 40 years of experience in Business Development, Sales, Marketing, and Major Account Management. David has owned successful service and production companies in the Signage and Advertising fields, as well as, Electrical and Telecommunications. He co-founded PBS Services, Inc. in Anaheim, California, a leader in all aspects of indoor and outdoor display advertising, which focused on production, service and innovation for several major oil companies, retail mall developers, hospital groups and national retail stores throughout the United States. David was Sales and Marketing Director for the company for 15 years and has distinguished himself with innovations in automated price change systems and alternative safety products for major companies as Chevron, Exxon, Mobile Oil, Texaco, Shell, Unocal 76 and others. David was awarded for top sales producer by 3M for promotion and sales of display products to Fortune 500 companies. David’s background includes innovative development of display products introduced to the Japanese market. He has over 14 years of Experience in selling telecommunications services both domestic and international. David’s talents and ability to direct and manage sales agents and in-house sales comes from his extensive background as a business owner and development of Contract Vendors and Agents who worked for his companies in the Display Advertising, Electrical and Telecommunications Industries. David’s accomplishments from his Entrepreneurial beginnings, to his Executive Sales and Marketing positions have given David accolades well-earned and deserved. Called out of retirement in June, 2010 to develop and help manage 1Virtual Health, Inc. and positioned as EVP in the Health & Benefits arena. His knowledge of a true Health Risk Management / Wellbeing is at the forefront of Technology and Health Delivery Logistics. He also has extensive Telehealth knowledge.

See more about this author

Skills

Hyper-Local Advertising, Messaging, Security, Communications. Political Survey and Campaigning, Unique Marketing and Brand Recognition.

Previous Experience

This user has not entered their Previous Experience

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more
Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's tedious, time-consuming, detail-oriented, and, quite frankly, a bit of a headache. But thanks to this new infographic, some guessing can be taken out of social media management.

Will Price
Will Price 21 September 2017
Read more