Opt-Me-In... OK, Thats Enough, Now Leave!
If you're giving me a choice to Opt-In to your text messages coming into my cell phone, then at least allow me to do so and Opt-Out "at will"! If you're going to provide messages or ads related to my interest, then let me choose my interest, not yours! If you want my attention from my mobile phone then at least give the respect of entry by providing me services that will help me use your APPs for my benefit, not yours!
No wonder we hate the intrusion of Advertising into the sanctity of our mobile temple. I mean mobile phone, pardon my irreverence. I Opt-in and get every add unrelated to the product Im looking for. What a "buzz kill"! I mean, I'm looking for discounts on some craft beer and I get a coupon for soft drinks or worse yet an ad for feminine hygiene. Why is it so unreasonable to let me choose my own moment to Opt-In and Out, when I choose? Why do I have to jump through marketing hoops to get a discount on something I'm going to shell out my hard earned money for?
I would be a more loyal customer if I had the respect I deserve from marketers. Hey! As a prospect you marketers do everything you can to get my attention, most of the time intrusive to my lifestyle. Then when I Opt-In you act like you know me and manipulate me like you own me. I end up caught in a web of advertising I can't control. Well, "That Dog Won't Hunt". So I decided to create a way to control the onslaught of ads that are vying for my attention, without overloading my cell phone with APPS and Adds draining my Data storage capacity. Once I get their promo ad on my cell phone, I can put them back in their cage without hearing from them again unless I choose to.
NO MORE INTRUSIONS! Now who has the power of suggestion? If your going to enter into the sanctity of my mobile communication room, (My Cell Phone) I want to be the one who puts your there ,,,, and takes you out when I choose to. Oh sure, I could just Opt-Out and not get that discount I'm looking for, but I'm counting on getting a deal on the purchase of my interest, not yours.