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Vera Fischer
Vera Fischer 12 April 2016
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Five Blog Topics For Your Medical Spa Blog

Blogging is a vital tool for medical spa marketing. Writing posts regularly allows you to connect with your client, explain difficult to understand procedures, and to define the benefits of using your services. In fact, 60 percent of business who blogged gained more customers.

Whether you're starting a blog or continuing where you left off, one of the greatest hurdles you may need to overcome is what you should write about. So if you're lost and need some guidance, here are five blog topics to get you started:

  1. Eight Ways to Maintain a Youthful Appearance. List the ways that you can prevent your skin from aging faster, and describe how each is of benefit. This topic can be broken down into a daily series with one 'tip' delivered each day.

  2. The Five Best Skin Serums. Concentrate on the what, where, when, why and how of serums. Explain What serums are available. Where you can get each serum. When you should use the serum. Why you should use the serum.How you can choose the right serum for you.

  3. The Latest and Greatest Non-invasive Techniques. This blog post can focus on understanding how your skin changes with age and what treatments help you to prevent fine lines, loss of skin firmness and reducing hormonal skin changes, all without surgery.

  4. Knowing When It's Time to Have Surgery. Sometimes non-invasive techniques won't be enough to reduce fine lines and wrinkles, crows feet, sagging skin or skin discoloration. This post should define what surgeries are available and how you'll know when it's time to look beyond non-invasive techniques. You should also list the services you provide.

  5. Five Way to Reduce Bags Under Your Eyes. There are a number of client concerns that you'll need to address when writing your blog. One way of approaching this is to write your posts as questions and answers. For example, "What causes dark circles and bags under your eyes?" Answer (and there's several): Age-related thinning of the skin, sinus congestion, allergic reactions, high-sodium diet, eye infections, tear duct dysfunction and hormonal changes. Solutions you offer can include the treatments you have in your spa for reducing dark circles.

Lastly, remember to put a call to action at the end of your post. This should include your contact number or email address. Also make sure to add one keyword to your blog post (and no more) and to use it throughout your post. For example, this post uses "medical spa marketing" as its keyword. 

97 Degrees West, The Brand Marketing Agency, is a full-service firm with a focus on medical spas and speciality medical practices. Contact 97 Degrees West for more information on their services or to discuss your upcoming marketing project. 

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