bhageerath kommu 18 April 2016

Categories Advertising, Content, Ecommerce, Search Marketing, Social Media

Career in Digital Marketing

“Different Types of Companies You Can Choose to Work With" Career in digital marketing is the most preferred in the recent years. I am not saying this; you can do a small research on Google trends (trends.google.com) to actually believe it. It is obvious that, there is a big gap between talent & skills required for a job and number of jobs available. There is a rise in jobs for digital marketing professionals but people lag behind in skills required for these jobs.

Digital Marketing Career:

“Different Types of Companies You Can Choose to Work With"

Career in digital marketing is the most preferred in the recent years. I am not saying this; you can do a small research on Google trends (trends.google.com) to actually believe it. It is obvious that, there is a big gap between talent & skills required for a job and number of jobs available. There is a rise in jobs for digital marketing professionals but people lag behind in skills required for these jobs.

All the hype around digital marketing is true and the skilled digital marketing professional are in serious demand. Expectations on high pay due to increase in budgets (by a company) is always there. But the real benefit is that, the career choices in here are typically unlimited until people understand its value.

Be it, search engine optimization, internet marketing, social media marketing, social media analyst, Ad words expert, or analytics expert; all these come under digital marketing jobs only.

There are many ways to learn digital marketing courses. It’s always important to do a proper research on what domain you wish to gain expertise in. Digital marketing is such a wide and diversified field that once you completely understand and learn a domain you can easily get a job in that particular domain.

Again, a big question remains to be answered; as to what role or which company you would be placed in?

Content delivery systems like an app or a website is so much in use by companies that every news or development is presented in real time. With advent of Technology which is abundant and the information that is ever advancing at a greater pace experienced than seen. Entertainment, News, Shopping and even Leisure is powered by web.

Many of us expect a better return on our investment. This applies to learning new courses or getting trained for new things or opportunities. Digital marketing or forms of digital media is no more a new concept now. Digital marketing is fast growing and has an ocean of opportunities.

If you still believe that traditional marketing roles will last forever than am sorry to say that, you have been living under a rock all these days.

To be appropriate, you can actually work with any company that has digital marketing activities. In simple terms, it’s true that you can work with Google, or e-commerce giants like; Amazon, and Flip-kart, alibaba or even in some IT companies like Accenture.

Each and every named and famed company has its operations in digital marketing. As said before, it has actually become a norm to have separate digital marketing set of activities for any company now-a-days.

Let’s have a look at following companies (mostly functioning within India);

• Digital Marketing Companies

1. Pinstorm
2. Techshu
3. Reprise media
4. Ogilvy pr
5. istart
6. K web maker
7. Web chutney
8. JWT
9. McCann Erickson India
10. Lowe lintas

• Corporate Companies

1. Tata Group
2. Google India
3. Maruti & Suzuki
4. Apple
5. Infosys Tech
6. SBI & LIC
7. Face book
8. Mahindra
9. Accenture
10. Microsoft

• E-Commerce Companies

It’s almost impossible to list out e-commerce because, the list can go on.

There are at least 1000 e-commerce companies. Some companies deal with electronics, some in merchandise, kid’s toys other in delivering groceries or food.

1. Amazon
2. Flip-kart
3. Alibaba
4. Snap deal
5. Myntra
6. Yatra.com
7. Trip advisor
8. Red bus
9. EBay
10. Jabong

• Consulting Companies 

1. Mckinsey & co.
2. Bain & co.
3. Boston consulting group
4. Deloitte consulting
5. Prince-water-house-coopers
6. Oliver wyman
7. Brattle group
8. Cornerstone research
9. A.T. Kearney
10. Bridge-span group

• Start-ups

Some of the start ups here have already become not just noticeable but huge.

1. Oyo
2. Zomato
3. Swiggy
4. Pay tm
5. Pepper tap
6. Quikr
7. Big basket
8. Ola
9. Flip-kart
10. Snap deal

Hyperlinks have better information with never ending list of companies that a digital marketing certified professional could choose to work with.

Digital marketing is not just another course because; no organisation can ignore its importance in either building or promoting their brand. Digital Marketing definitely is new process for more work in less time and wider reach at less cost.

What companies to choose always depends on how valuable we are, which again depends on how skilled we are. Digital Ready as a digital marketing training institute has a lot to offer to any digital marketing aspirant. Depending on the course or module you choose you get to work with a company that requires your skill.

Finally, we should question ourselves what skills or talent we posses before we choose what company to work with. Once you are done with SWOT (strengths, weakness, opportunities and threats) analysis on yourself, it automatically gives you a list of companies that you might get a chance to work with.