Article

bhageerath kommu
bhageerath kommu 18 April 2016

Career in Digital Marketing

“Different Types of Companies You Can Choose to Work With" Career in digital marketing is the most preferred in the recent years. I am not saying this; you can do a small research on Google trends (trends.google.com) to actually believe it. It is obvious that, there is a big gap between talent & skills required for a job and number of jobs available. There is a rise in jobs for digital marketing professionals but people lag behind in skills required for these jobs.

Digital Marketing Career:

“Different Types of Companies You Can Choose to Work With"

Career in digital marketing is the most preferred in the recent years. I am not saying this; you can do a small research on Google trends (trends.google.com) to actually believe it. It is obvious that, there is a big gap between talent & skills required for a job and number of jobs available. There is a rise in jobs for digital marketing professionals but people lag behind in skills required for these jobs.

All the hype around digital marketing is true and the skilled digital marketing professional are in serious demand. Expectations on high pay due to increase in budgets (by a company) is always there. But the real benefit is that, the career choices in here are typically unlimited until people understand its value.

Be it, search engine optimization, internet marketing, social media marketing, social media analyst, Ad words expert, or analytics expert; all these come under digital marketing jobs only.

There are many ways to learn digital marketing courses. It’s always important to do a proper research on what domain you wish to gain expertise in. Digital marketing is such a wide and diversified field that once you completely understand and learn a domain you can easily get a job in that particular domain.

Again, a big question remains to be answered; as to what role or which company you would be placed in?

Content delivery systems like an app or a website is so much in use by companies that every news or development is presented in real time. With advent of Technology which is abundant and the information that is ever advancing at a greater pace experienced than seen. Entertainment, News, Shopping and even Leisure is powered by web.

Many of us expect a better return on our investment. This applies to learning new courses or getting trained for new things or opportunities. Digital marketing or forms of digital media is no more a new concept now. Digital marketing is fast growing and has an ocean of opportunities.

If you still believe that traditional marketing roles will last forever than am sorry to say that, you have been living under a rock all these days.

To be appropriate, you can actually work with any company that has digital marketing activities. In simple terms, it’s true that you can work with Google, or e-commerce giants like; Amazon, and Flip-kart, alibaba or even in some IT companies like Accenture.

Each and every named and famed company has its operations in digital marketing. As said before, it has actually become a norm to have separate digital marketing set of activities for any company now-a-days.

Let’s have a look at following companies (mostly functioning within India);

  1. Pinstorm
  2. Techshu
  3. Reprise media
  4. Ogilvy pr
  5. istart
  6. K web maker
  7. Web chutney
  8. JWT
  9. McCann Erickson India
  10. Lowe lintas
  1. Tata Group
  2. Google India
  3. Maruti & Suzuki
  4. Apple
  5. Infosys Tech
  6. SBI & LIC
  7. Face book
  8. Mahindra
  9. Accenture
  10. Microsoft

It’s almost impossible to list out e-commerce because, the list can go on.

There are at least 1000 e-commerce companies. Some companies deal with electronics, some in merchandise, kid’s toys other in delivering groceries or food.

  1. Amazon
  2. Flip-kart
  3. Alibaba
  4. Snap deal
  5. Myntra
  6. Yatra.com
  7. Trip advisor
  8. Red bus
  9. EBay
  10. Jabong
  1. Mckinsey & co.
  2. Bain & co.
  3. Boston consulting group
  4. Deloitte consulting
  5. Prince-water-house-coopers
  6. Oliver wyman
  7. Brattle group
  8. Cornerstone research
  9. A.T. Kearney
  10. Bridge-span group

Some of the start ups here have already become not just noticeable but huge.

  1. Oyo
  2. Zomato
  3. Swiggy
  4. Pay tm
  5. Pepper tap
  6. Quikr
  7. Big basket
  8. Ola
  9. Flip-kart
  10. Snap deal

Hyperlinks have better information with never ending list of companies that a digital marketing certified professional could choose to work with.

Digital marketing is not just another course because; no organisation can ignore its importance in either building or promoting their brand. Digital Marketing definitely is new process for more work in less time and wider reach at less cost.

What companies to choose always depends on how valuable we are, which again depends on how skilled we are. Digital Ready as a digital marketing training institute has a lot to offer to any digital marketing aspirant. Depending on the course or module you choose you get to work with a company that requires your skill.

Finally, we should question ourselves what skills or talent we posses before we choose what company to work with. Once you are done with SWOT (strengths, weakness, opportunities and threats) analysis on yourself, it automatically gives you a list of companies that you might get a chance to work with.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more