Article

Rohan Saxena
Rohan Saxena 4 April 2016
Categories B2B, B2C, Technology

9 Reasons to Invest In Phone Append Services

Every business would require quite a lot of research and hard work to collate the customer data in a way of a database. Why? Databases help the marketing activities run smoothly. For successful campaigns, businesses need to integrate business or customer database following which the direct marketing would give desired results.

In the US, almost 87% of the organizations have databases with partial customer details.

How do you think these are collected and consolidated?

With years of collection through various sources like direct mail, website, promotions, events, telemarketing and more, the database becomes a mix of a wide range of customer data which has few critical data missing in each contact field. For example, a customer’s name, email address and postal address are available with the organization but the phone number is missing. Similarly, sometimes, only the phone number and name is available whereas other details aren’t available.

Phone append service is used where either you have the phone number but the other details are missing or when the details but you need the phone number to complete the contact details. The former is known as the Reverse Phone Append while the latter one is the regular Phone Append Service.

There are various companies in the world which offer Append Services which expedite various campaigns by providing the missing data. With more valid data, better results could be achieved.

So let us read on as to why you must invest in phone append services to improve your direct marketing services.

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  1. Old Contacts Gets Restored

You could get your hands on the latest customer details including name, phone, email ID, mailing address, state, etc. This helps in reviving the lost contact with your old customers. The updated list will eve help to reach out to the ones who have moved out.

  1. Newer avenues to marketing

When the contact list is updated at all fronts, there are more ways in which it could be targeted. A multi-channel marketing strategy could be applied by mixing email, direct mail and telemarketing activities, thus urging better customer participation and retention rates.

  1. Higher response rates

Lesser chances of mails being left undelivered, more chances of response and thus increased savings on overheads like print and postage.

  1. Cleaner and accurate data

No data redundancy, removal of obsolete data and correction of the available data are few of benefits of cleaning the data.

  1. Cut on the cost and resources; gain competitive advantage

A plethora of records are accessible with the least possible efforts of collecting and collating them. Also, when the database is up-to-date and right content is delivered to the prospects, you have an edge.

  1. Quicker upgrade

Vendors providing appending services provide append rates of 30-70% for email, phone, fax, address and reverse appending. Based on your database, it shortens the time taken to start your 360 degree marketing campaign.

  1. Boost data integrity

Appending services give you a holistic database of all the details including the demographics, income, credit score, etc. This, in turn, gives you a better view of the market and thus you can plan campaigns accordingly.

  1. Verified details

The appended records available are provided after thorough checking and a 100% guarantee of delivery is made, ensuring higher success rates for marketing campaigns.

  1. Economical

In a couple of dollars, thousands of records are available to be appended. When you compare that with the costs incurred for collating data, phone or reverse phone append is a cheaper way to generate ROI!

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