Rohan Saxena
Rohan Saxena 4 April 2016
Categories B2B, B2C, Technology

9 Reasons to Invest In Phone Append Services

Every business would require quite a lot of research and hard work to collate the customer data in a way of a database. Why? Databases help the marketing activities run smoothly. For successful campaigns, businesses need to integrate business or customer database following which the direct marketing would give desired results.

In the US, almost 87% of the organizations have databases with partial customer details.

How do you think these are collected and consolidated?

With years of collection through various sources like direct mail, website, promotions, events, telemarketing and more, the database becomes a mix of a wide range of customer data which has few critical data missing in each contact field. For example, a customer’s name, email address and postal address are available with the organization but the phone number is missing. Similarly, sometimes, only the phone number and name is available whereas other details aren’t available.

Phone append service is used where either you have the phone number but the other details are missing or when the details but you need the phone number to complete the contact details. The former is known as the Reverse Phone Append while the latter one is the regular Phone Append Service.

There are various companies in the world which offer Append Services which expedite various campaigns by providing the missing data. With more valid data, better results could be achieved.

So let us read on as to why you must invest in phone append services to improve your direct marketing services.



  1. Old Contacts Gets Restored

You could get your hands on the latest customer details including name, phone, email ID, mailing address, state, etc. This helps in reviving the lost contact with your old customers. The updated list will eve help to reach out to the ones who have moved out.

  1. Newer avenues to marketing

When the contact list is updated at all fronts, there are more ways in which it could be targeted. A multi-channel marketing strategy could be applied by mixing email, direct mail and telemarketing activities, thus urging better customer participation and retention rates.

  1. Higher response rates

Lesser chances of mails being left undelivered, more chances of response and thus increased savings on overheads like print and postage.

  1. Cleaner and accurate data

No data redundancy, removal of obsolete data and correction of the available data are few of benefits of cleaning the data.

  1. Cut on the cost and resources; gain competitive advantage

A plethora of records are accessible with the least possible efforts of collecting and collating them. Also, when the database is up-to-date and right content is delivered to the prospects, you have an edge.

  1. Quicker upgrade

Vendors providing appending services provide append rates of 30-70% for email, phone, fax, address and reverse appending. Based on your database, it shortens the time taken to start your 360 degree marketing campaign.

  1. Boost data integrity

Appending services give you a holistic database of all the details including the demographics, income, credit score, etc. This, in turn, gives you a better view of the market and thus you can plan campaigns accordingly.

  1. Verified details

The appended records available are provided after thorough checking and a 100% guarantee of delivery is made, ensuring higher success rates for marketing campaigns.

  1. Economical

In a couple of dollars, thousands of records are available to be appended. When you compare that with the costs incurred for collating data, phone or reverse phone append is a cheaper way to generate ROI!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

Email marketing is not just about newsletters! Transactional and confirmation emails shouldn’t be neglected when it comes to design and content. An exceptional confirmation email can help you nail another purchase in minutes.

Roland Pokornyik
Roland Pokornyik 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
Omnichannel Retail: Personalizing The Customer Journey Across Channels

Omnichannel Retail: Personalizing The Customer Journey Across Channels

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call.

Larisa Bedgood
Larisa Bedgood 18 October 2016
Read more