Article

Mike Arce
Mike Arce 22 September 2015
Categories

The AdWords Tools You've Been Waiting For: Increase Conversions And Simplify Your LIfe!

There's no denying it - Google AdWords can seem like a monster if it's not something you're experienced with.

There’s no denying it - Google AdWords can seem like a monster if it’s not something you’re experienced with. And for the most part, businesses don’t utilize AdWords to its fullest potential. There are so many ins and outs that it’s hard to keep up.

 

These tools, however, are designed to optimize your AdWords campaign so that it not only makes your life easier, but increases conversions as well! It’s a win win all around.


Call Tracking Metrics


These guys are awesome. We use Call Tracking Metrics at
Loud Rumor as a tool to enhance our client’s AdWords experience. Their platform is amazing because it truly benefits our clients in the following ways:

 

  • Shows which activity provides the most traffic from phone calls (like keywords, ad groups, and so on)
  • Records each phone call so you can track the value of your salesperson
  • Takes conversion tracking to a whole new level as it finally counts phone calls rather than just clicks  

 

Unbounce

You may have heard this before… and it’s true: when someone clicks on your AdWords campaign and is taken to a targeted landing page rather than a generic website, it can increase conversions by up to 300%

300%.

 

And when it comes to landing pages, we use Unbounce. They’re an awesome company that really helps increase your Quality Score in AdWords.

 

When you increase your Quality Score, you also improve your average ad position in search results and lower your cost per click! You really conquer AdWords… like a boss.



Keyword Planner


The keywords you use in your AdWords campaign are super crucial. This affects so much more than your PPC - the results can also be transferred over to your SEO campaign as well.

 

But in order to get the most out of your keywords, Keyword Planner is the way to go. This is a great tool that allows you to analyze keyword performance before you choose which terms to use in your PPC ads. It removes guesswork.

 

Here you’ll be able to see the average search volume and cost per click of the keywords that you want to use.

Bannersnack


A huge part of AdWords includes display ads. And you want these to make a good impression on your customers. That means they need to look amazing. Bannersnack is the ideal tool. It caters to banners for Google AdWords.

 

Whether you’re a design expert or beginner, Bannersnack makes it incredibly easy to create display ads that encourage brand awareness, beautiful CTA buttons, catchy pictures, and more. Essentially, this tool alleviates the stress that goes into the design aspect of AdWords.

 

These are just a few of our favorite AdWords tools! For more tips on how to increase conversions and simplify your campaign process, contact our team of specialists. We could talk AdWords all day!

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more