Article

Mike Arce
Mike Arce 22 September 2015
Categories

The AdWords Tools You've Been Waiting For: Increase Conversions And Simplify Your LIfe!

There's no denying it - Google AdWords can seem like a monster if it's not something you're experienced with.

There’s no denying it - Google AdWords can seem like a monster if it’s not something you’re experienced with. And for the most part, businesses don’t utilize AdWords to its fullest potential. There are so many ins and outs that it’s hard to keep up.

 

These tools, however, are designed to optimize your AdWords campaign so that it not only makes your life easier, but increases conversions as well! It’s a win win all around.


Call Tracking Metrics


These guys are awesome. We use Call Tracking Metrics at
Loud Rumor as a tool to enhance our client’s AdWords experience. Their platform is amazing because it truly benefits our clients in the following ways:

 

  • Shows which activity provides the most traffic from phone calls (like keywords, ad groups, and so on)
  • Records each phone call so you can track the value of your salesperson
  • Takes conversion tracking to a whole new level as it finally counts phone calls rather than just clicks  

 

Unbounce

You may have heard this before… and it’s true: when someone clicks on your AdWords campaign and is taken to a targeted landing page rather than a generic website, it can increase conversions by up to 300%

300%.

 

And when it comes to landing pages, we use Unbounce. They’re an awesome company that really helps increase your Quality Score in AdWords.

 

When you increase your Quality Score, you also improve your average ad position in search results and lower your cost per click! You really conquer AdWords… like a boss.



Keyword Planner


The keywords you use in your AdWords campaign are super crucial. This affects so much more than your PPC - the results can also be transferred over to your SEO campaign as well.

 

But in order to get the most out of your keywords, Keyword Planner is the way to go. This is a great tool that allows you to analyze keyword performance before you choose which terms to use in your PPC ads. It removes guesswork.

 

Here you’ll be able to see the average search volume and cost per click of the keywords that you want to use.

Bannersnack


A huge part of AdWords includes display ads. And you want these to make a good impression on your customers. That means they need to look amazing. Bannersnack is the ideal tool. It caters to banners for Google AdWords.

 

Whether you’re a design expert or beginner, Bannersnack makes it incredibly easy to create display ads that encourage brand awareness, beautiful CTA buttons, catchy pictures, and more. Essentially, this tool alleviates the stress that goes into the design aspect of AdWords.

 

These are just a few of our favorite AdWords tools! For more tips on how to increase conversions and simplify your campaign process, contact our team of specialists. We could talk AdWords all day!

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more