Article

Mike Arce
Mike Arce 22 September 2015
Categories

The AdWords Tools You've Been Waiting For: Increase Conversions And Simplify Your LIfe!

There's no denying it - Google AdWords can seem like a monster if it's not something you're experienced with.

There’s no denying it - Google AdWords can seem like a monster if it’s not something you’re experienced with. And for the most part, businesses don’t utilize AdWords to its fullest potential. There are so many ins and outs that it’s hard to keep up.

 

These tools, however, are designed to optimize your AdWords campaign so that it not only makes your life easier, but increases conversions as well! It’s a win win all around.


Call Tracking Metrics


These guys are awesome. We use Call Tracking Metrics at
Loud Rumor as a tool to enhance our client’s AdWords experience. Their platform is amazing because it truly benefits our clients in the following ways:

 

  • Shows which activity provides the most traffic from phone calls (like keywords, ad groups, and so on)
  • Records each phone call so you can track the value of your salesperson
  • Takes conversion tracking to a whole new level as it finally counts phone calls rather than just clicks  

 

Unbounce

You may have heard this before… and it’s true: when someone clicks on your AdWords campaign and is taken to a targeted landing page rather than a generic website, it can increase conversions by up to 300%

300%.

 

And when it comes to landing pages, we use Unbounce. They’re an awesome company that really helps increase your Quality Score in AdWords.

 

When you increase your Quality Score, you also improve your average ad position in search results and lower your cost per click! You really conquer AdWords… like a boss.



Keyword Planner


The keywords you use in your AdWords campaign are super crucial. This affects so much more than your PPC - the results can also be transferred over to your SEO campaign as well.

 

But in order to get the most out of your keywords, Keyword Planner is the way to go. This is a great tool that allows you to analyze keyword performance before you choose which terms to use in your PPC ads. It removes guesswork.

 

Here you’ll be able to see the average search volume and cost per click of the keywords that you want to use.

Bannersnack


A huge part of AdWords includes display ads. And you want these to make a good impression on your customers. That means they need to look amazing. Bannersnack is the ideal tool. It caters to banners for Google AdWords.

 

Whether you’re a design expert or beginner, Bannersnack makes it incredibly easy to create display ads that encourage brand awareness, beautiful CTA buttons, catchy pictures, and more. Essentially, this tool alleviates the stress that goes into the design aspect of AdWords.

 

These are just a few of our favorite AdWords tools! For more tips on how to increase conversions and simplify your campaign process, contact our team of specialists. We could talk AdWords all day!

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion. I’m bringing you 30 proven places where you can promote your blog content and get great results.

Aleksej Durdevic
Aleksej Durdevic 7 December 2016
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more