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Mike Arce
Mike Arce 22 September 2015
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The AdWords Tools You've Been Waiting For: Increase Conversions And Simplify Your LIfe!

There's no denying it - Google AdWords can seem like a monster if it's not something you're experienced with.

There’s no denying it - Google AdWords can seem like a monster if it’s not something you’re experienced with. And for the most part, businesses don’t utilize AdWords to its fullest potential. There are so many ins and outs that it’s hard to keep up.

 

These tools, however, are designed to optimize your AdWords campaign so that it not only makes your life easier, but increases conversions as well! It’s a win win all around.


Call Tracking Metrics


These guys are awesome. We use Call Tracking Metrics at
Loud Rumor as a tool to enhance our client’s AdWords experience. Their platform is amazing because it truly benefits our clients in the following ways:

 

  • Shows which activity provides the most traffic from phone calls (like keywords, ad groups, and so on)
  • Records each phone call so you can track the value of your salesperson
  • Takes conversion tracking to a whole new level as it finally counts phone calls rather than just clicks  

 

Unbounce

You may have heard this before… and it’s true: when someone clicks on your AdWords campaign and is taken to a targeted landing page rather than a generic website, it can increase conversions by up to 300%

300%.

 

And when it comes to landing pages, we use Unbounce. They’re an awesome company that really helps increase your Quality Score in AdWords.

 

When you increase your Quality Score, you also improve your average ad position in search results and lower your cost per click! You really conquer AdWords… like a boss.



Keyword Planner


The keywords you use in your AdWords campaign are super crucial. This affects so much more than your PPC - the results can also be transferred over to your SEO campaign as well.

 

But in order to get the most out of your keywords, Keyword Planner is the way to go. This is a great tool that allows you to analyze keyword performance before you choose which terms to use in your PPC ads. It removes guesswork.

 

Here you’ll be able to see the average search volume and cost per click of the keywords that you want to use.

Bannersnack


A huge part of AdWords includes display ads. And you want these to make a good impression on your customers. That means they need to look amazing. Bannersnack is the ideal tool. It caters to banners for Google AdWords.

 

Whether you’re a design expert or beginner, Bannersnack makes it incredibly easy to create display ads that encourage brand awareness, beautiful CTA buttons, catchy pictures, and more. Essentially, this tool alleviates the stress that goes into the design aspect of AdWords.

 

These are just a few of our favorite AdWords tools! For more tips on how to increase conversions and simplify your campaign process, contact our team of specialists. We could talk AdWords all day!

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