Helena Mcaleer 19 October 2015

An Interview Inspiration 2015 Speaker, Design Studio's Ben Wright

Fresh from winning awards at Cannes Lions for their work with the AirBnb rebrand, Design Studio's Ben Wright talks to Digital Doughnut about Inspiration.

Fresh from winning awards at Cannes Lions for their work with the AirBnb rebrand, Design Studio’s Ben Wright talks to Digital Doughnut about Inspiration. Book now for Inspiration 2015

Who Are You?
I’m Ben Wright. I’m a co-founder and COO of Design Studio. We’re a branding agency based in London and San Francisco.

What Inspires You And Where Do You Look For Inspiration?
What inspires me? I guess I’m inspired by authenticity and truth. As a branding agency, we look for real brand stories and we look to bring them alive.

What Do You Do When You Have An Idea And How Do You Go About Turning It Into Reality?
Ideas can generally come from anywhere and all members of the team are encouraged to bring the ideas to the table. We work together to push them through. It’s a real collaborative team effort and we always work together to make sure the ideas can be brought to real life in the best possible way.

Talk Us Through An Idea Of Yours, From Inspiration to Realisation
I think one of the biggest ideas I’ve ever had in my life is starting the company. Paul and I, the other co-founder, we really inspired to create something different.

We found there was 2 types of agencies, the big, corporate branding agencies and the small, boutique design agencies. We really saw that we can make something different, an agency that was focused on design. As a designer, that’s something that’s very close to my heart, very passionate, and so we created the Design Studio and we just started it. It was very, very simple. We made it happen. We quit our jobs and just went for it.

What Are You Going To Talk About At Inspiration?
At Inspiration 2015, I will talk about how brands can inspire the communities that have created them to create real world change and make the world a better place.

Book your ticket now and hear Ben speak at Inspiration 2015:

Please login or register to add a comment.

United Kingdom

Helena is an experienced community/ project manager specialising in events and marketing with experience in both B2C and B2B sectors. Helena has been involved in campaign development from strategic pitch development to project and venue research to, marketing and event management and logistics.

See more about this author

Skills

community management, direct marketing, content marketing, event marketing, planning and management, social media, e-mail marketing, event management, community management and database management; proficient in the use of CMS, CRM and WordPress, Microsoft Office and Google Docs.

Previous Experience

2011 - 2012 Hettich International - Event Marketing Manager 2012 - 2014 Line Up - Marketing Assistant/ Office Manager 2014 - Digital Doughnut - Community Activist 2004 - 2007 First Trust Bank - Mortgage Administrator 2007 - 2009 Ten Square Hotel - Sales & Marketing Assistant 2009 - 2011 Pukka Up - Event & Marketing Executive

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

    
How to Review a Website — A Guide for BeginnersA company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

                Digital Doughnut Contributor
                25 March 2024
            
Read more

The Impact of New Technology on MarketingTechnology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

                Alex Lysak
                3 April 2024
            
Read more

A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’ Many of you will have studied marketing at University. You will have learnt all about the marketing mix. My question is whether or not the Marketing Mix is still meaningful in this day and age?

                Martin Newman
                6 August 2018
            
Read more

10 Factors that Influence Customer Buying Behaviour Online Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

                Edward Roesch
                4 June 2018
            
Read more

Seven Questions You Must Ask Before Investing in Marketing AutomationConsidering adopting a marketing automation platform? Read this first

                Leonie Mercedes
                1 April 2019
            
Read more