Article

Helena Mcaleer
Helena Mcaleer 19 October 2015
Categories

An Interview Inspiration 2015 Speaker, Design Studio's Ben Wright

Fresh from winning awards at Cannes Lions for their work with the AirBnb rebrand, Design Studio's Ben Wright talks to Digital Doughnut about Inspiration.

Fresh from winning awards at Cannes Lions for their work with the AirBnb rebrand, Design Studio’s Ben Wright talks to Digital Doughnut about Inspiration. Book now for Inspiration 2015

 

 

Who Are You?
I’m Ben Wright. I’m a co-founder and COO of Design Studio. We’re a branding agency based in London and San Francisco.

 

What Inspires You And Where Do You Look For Inspiration?
What inspires me? I guess I’m inspired by authenticity and truth. As a branding agency, we look for real brand stories and we look to bring them alive.

 

What Do You Do When You Have An Idea And How Do You Go About Turning It Into Reality?
Ideas can generally come from anywhere and all members of the team are encouraged to bring the ideas to the table. We work together to push them through. It’s a real collaborative team effort and we always work together to make sure the ideas can be brought to real life in the best possible way.

 

Talk Us Through An Idea Of Yours, From Inspiration to Realisation
I think one of the biggest ideas I’ve ever had in my life is starting the company. Paul and I, the other co-founder, we really inspired to create something different.

 

We found there was 2 types of agencies, the big, corporate branding agencies and the small, boutique design agencies. We really saw that we can make something different, an agency that was focused on design. As a designer, that’s something that’s very close to my heart, very passionate, and so we created the Design Studio and we just started it. It was very, very simple. We made it happen. We quit our jobs and just went for it.

 

What Are You Going To Talk About At Inspiration?
At Inspiration 2015, I will talk about how brands can inspire the communities that have created them to create real world change and make the world a better place.

 

Book your ticket now and hear Ben speak at Inspiration 2015:

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more