Article

Helena Mcaleer
Helena Mcaleer 19 October 2015
Categories

An Interview Inspiration 2015 Speaker, Design Studio's Ben Wright

Fresh from winning awards at Cannes Lions for their work with the AirBnb rebrand, Design Studio's Ben Wright talks to Digital Doughnut about Inspiration.

Fresh from winning awards at Cannes Lions for their work with the AirBnb rebrand, Design Studio’s Ben Wright talks to Digital Doughnut about Inspiration. Book now for Inspiration 2015

 

 

Who Are You?
I’m Ben Wright. I’m a co-founder and COO of Design Studio. We’re a branding agency based in London and San Francisco.

 

What Inspires You And Where Do You Look For Inspiration?
What inspires me? I guess I’m inspired by authenticity and truth. As a branding agency, we look for real brand stories and we look to bring them alive.

 

What Do You Do When You Have An Idea And How Do You Go About Turning It Into Reality?
Ideas can generally come from anywhere and all members of the team are encouraged to bring the ideas to the table. We work together to push them through. It’s a real collaborative team effort and we always work together to make sure the ideas can be brought to real life in the best possible way.

 

Talk Us Through An Idea Of Yours, From Inspiration to Realisation
I think one of the biggest ideas I’ve ever had in my life is starting the company. Paul and I, the other co-founder, we really inspired to create something different.

 

We found there was 2 types of agencies, the big, corporate branding agencies and the small, boutique design agencies. We really saw that we can make something different, an agency that was focused on design. As a designer, that’s something that’s very close to my heart, very passionate, and so we created the Design Studio and we just started it. It was very, very simple. We made it happen. We quit our jobs and just went for it.

 

What Are You Going To Talk About At Inspiration?
At Inspiration 2015, I will talk about how brands can inspire the communities that have created them to create real world change and make the world a better place.

 

Book your ticket now and hear Ben speak at Inspiration 2015:

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Five Ways to Gain Maximum Return on Your Videos

Five Ways to Gain Maximum Return on Your Videos

Without question, our collective appetite for video is fuelling more video-centric experiences online. Video’s ability to impart both emotional and practical information makes it a win-win for brands and consumers...

Juli Greenwood
Juli Greenwood 2 July 2024
Read more
Get Your Ad Strategy in Shape For a Summer of Sport

Get Your Ad Strategy in Shape For a Summer of Sport

From the UEFA European Football Championship to the Paris Olympics, UK media companies and advertisers are limbering up for a super summer of sport. Below, we share three tips to get both on the podium this season...

Sarah Whitfield
Sarah Whitfield 13 June 2024
Read more
Set Your Data Free With Web3

Set Your Data Free With Web3

In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can...

Candyspace Media
Candyspace Media 1 February 2023
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more