4 Ways Your Small Business Can Advertise Like The Big Guys
You can generate super strong brand awareness in the area that your business serves - that's one of the many benefits of being a local company!
You don’t have to be a huge brand to generate a strong following.
You also don’t have to be like Nike in order to get your brand out to the whole world. As a small business, you actually have it a bit easier. You can generate super strong brand awareness in the area that your business serves - that’s one of the many benefits of being a local company!
The best part is that you can do this in a super affordable way. If you want people in your community to know your brand as well as they know Nike, Pepsi, or any other big guy, it can be done. We use all four of these strategies at Loud Rumor and so can you.
1- Content Marketing
Content ranges from any form of material that’s created for your small business including a blog, awesome videos, press releases, and a ton more.
The value of content creation and distribution can be pretty tremendous when it’s done the right way. It’s also important to note that the point of a blog (which we’ll use as the primary example) isn’t for visitors to visit your articles after they are on your site. We don’t want blog visitors, we want calls and form leads. Blogs are meant to be an entry point onto your website.
We highly recommend that business write valuable and interesting blogs that can be continually shared with e-mail subscribers, social media followers, and other outlets. This helps get your content in front of your target audience.
So if you’re a dentist and someone searches for “dental health care tips for kids” and one of your blog articles show up in the search results, they’re now on your website! From there, you want to keep the visitor engaged with awesome call to action buttons, incredible material, and easy navigation. But once they leave, you’ll still want to engage that user. And that’s where retargeting comes in...
“Retargeting is a form of marketing in which you target users who have previously visited your website with banner ads on display networks across the web” - MOZ. Basically, it’s a very strategic marketing strategy that allows you to recapture those leads that have already shown interest in your page. And we use it for tons of stuff.
We use retargeting on our blog. We’ll also use it for different campaigns like a guide we just launched, or upcoming events. What’s awesome is you can use specific retargeting ads based on where the user visited. So if someone did land on our guide/ e-book page, we would only show them ads related to that piece of content. It shows them something they expressed interest in, and it keeps your business top of mind.
Here’s a great article that explain retargeting, how it works, and how it can help your company get more customers.
3- Facebook Advertising
Facebook Advertising is a super visual medium. Ads are images or videos and there is so much potential here. Your company logo is showcased next to the ad (If your profile picture is your logo) along with the name of the company as the sponsor. In addition you should include your logo into the image or video itself. This showcases your brand in multiple locations in one single ad.
Facebook advertising also allows you to get really targeted with who you show your ads to and when. This helps you make sure you are only showing your ads to the people that matter. You can also set a daily budget so that you can control your ad spend if you are concerned about spending too much or going over a budget.
Lastly, Facebook allows you to set up retargeting so that people who visit your website will also see your ads more often on Facebook (which we discussed in #2!). This keeps your brand in front of people at all times.
4- E-mail Campaigns
You should email your database frequently. Make sure you provide emails and content that’s specific to what your subscribers are interested in. You can do this by building lists either manually or through programs like Infusionsoft or Hubspot. So if you have two people, one might be interested in upcoming events and the other only interested in blog material. They shouldn’t get the same email. You should have two separate emails (one for events and one for your blog) that they would get sent accordingly.
To become a bigger brand, you want to think and act like a bigger brand. Make sure your name and logo are in front of your potential customers as much as possible. Even if they may not need you now, they will soon. That’s why that brand recognition is vital. If you have any other questions on how to advertise for your small business, reach out to our team! Our creative gurus are just a call or chat away.
Read More On Digital Doughnut