Article

Barney Durrant
Barney Durrant 25 November 2015

Video Supercharges Facebook Organic Reach

Organic reach has become ever harder on Facebook, however, there is an easy way to boost your Facebook organic reach. Video!

Organic reach has become ever harder on Facebook, where the platform mainly favours paid campaigns and only the very best content reaches beyond a handful or people.

 

However, there is an easy way to boost your Facebook organic reach.

 

Video.

 

Facebook is focusing its efforts more and more on video, as it seeks to compete with Google’s YouTube and become the number one destination for video creators to share their content with their followers. The figures for video on Facebook are through the roof and suddenly there are two major players to consider when you are making and sharing video content.

 

The upside of this for marketers is that Facebook consistently rewards you when you post video content. I have seen a measurable bump for my clients when I post or share videos on their Facebook pages. Where a client might be getting just a handful of organic impressions for a text post or a post with photos, if you introduce a video the impressions can easily be 5 times the average number associated with the other mediums.

 

There are two reasons for this.

 

Facebook wants more video in its newsfeeds, so its black box algorithm has been tweaked to give video content a better chance than other posts.


At the same time, Facebook users are getting more used to seeing the auto-play videos in their feeds, so are reacting, liking, sharing and commenting on them more, so it is a virtuous circle of response for video content.

 

Typically clients can be a little scared of video – how much will it cost to make, it’s too hard to produce, we don’t have an agency for that…


Ultimately, a great company-produced video series is the goal. However, the beauty of social media is that you don’t have to just share your own content. Head over to YouTube or scan the companies you follow on Facebook and find the best video content in your vertical.

 

If you are a retailer, then lean on the millions of dollars that your branded product manufacturers spend on their marketing and leverage their video content by sharing it on your page.

 

Don’t be scared to make some videos. Experiment – they don’t have to be slick, professional TV ad-quality masterpieces. More candid, direct videos are always popular on social media. Authenticity and speaking to your audience are the keys to success.

 

If your content has become static and a little stale, it is time to find some great videos for your Facebook page. You will delight your audience and then see your organic impressions soar.

Original Article

 

Read More About Facebook

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more