Frank Van den Berg
Frank Van den Berg 17 November 2015
Categories Ecommerce

The Latest News In European E-Commerce

What is happening in the European E-Commerce universe? Here are some of the most interesting data and news releases lately.

What is happening in the European E-Commerce universe? The (digital) retail sector is dynamic and constantly evolving, and at Salesupply we love to stay up to date whith what happens around the globe. This way, we can help our customers to keep up with the challenging environment they are operating in . So here come some of the most interesting data and news released throughout the past days:

The ACTA institute has released an empirical research study about how Germans use technology and the internet. The ACTA-Study 2015 revealed that 9.4% of the Germans order at least 20 times per year online, 14.1% can be described as mobile shoppers. Amazon is the Germans’ favourite online-shop, boasting a 51% share, followed by Zalando (18%), (13%) and Tchibo (12%). 47% of the Germans use the internet frequently or at least regularly for shopping purposes.


The Spanish authority for market and competition, La Comisión Nacional de los Mercados y la Competencia (CNMC), has published a report stating that the e-commerce turnover in Spain reached €5.89 bn in 2014. This is due to a growth of 24.8% (the European umbrella organization Ecommerce Europe estimates the total value of e-commerce transactions in Spain in 2014 at € 16.9bn). In 241, there were 241 online transactions in Spain. 56.4% of sales were generated by Spanish websites. 43.7% were generated by Spanish people shopping cross- border, 90.6% of which within the EU. Of the foreigners shopping in Spain, 73.3% were EU citizens.

The Netherlands

The Dutch are increasingly switching to their preferred online payment method, iDeal. In the first half year of 2015, nearly 67 million online transactions were performed in the Netherlands. Over 56 % were paid with iDeal. That equals two percent points up from the previous year. The growth can be drawn back to the trend that iDeal is also increasingly used for m-commerce transactions. iDeal is followed by creditcards in the ranking of popular payment methods, with a marketshare of 12%. AfterPay and PayPal are increasing their marketshare, while the use of preprinted transaction forms (acceptgiros) is decreasing rapidly. These figures were reveald by the eCommerce Payment Monitor by GfK in collaboration with iDEAL and

Eastern Europe
Eastern European B2C e-commerce turnover grew by nearly 17% in 2014 . After an increase of over 60% in 2013, the B2C e-commerce turnover grew by 16.8% in 2014. Despite the significant decline, Eastern Europe was still Europe’s fastest-growing B2C e-commerce market. Within Eastern Europe, Russia is by far the largest B2C e-commerce market, with an online B2C turnover of € 19.9bn. With this, Russia is the fourth-largest e-commerce market within Europe. Ukraine ranks second in the Eastern Europe region, with online B2C sales of € 2.3bn, followed by Romania with € 1.2bn.

The Eastern European average spending per e-shopper of € 642 is well below the European average of € 1,544. Russian e-shoppers are the “biggest” spenders with € 767, closely followed by the Ukrainians (€ 662). The lower regional average is caused by the smaller countries, such as Romania (€ 317), Belarus (€ 244) and Bulgaria (€ 206), reveals Ecommerce Europe in its latest regional B2C E-Commerce Report.


E-Commerce turnover in Greece amounted in 2014 to €3.85bn, reveals a report by Ecommerce Europe. Although the online B2C turnover in Greece is not that high, they are the region’s biggest spenders with an average spending of € 1,624. This is followed by Portugal with an average spending of € 1,330 and Turkey with € 1,245. The country with the biggest online B2C market, Spain, completes the top four with an average spending of € 1,174.

Alibaba To Launch Alipay In Europe
Alibaba has launched its own online payment system, AliPay, in Europe. Its 400 million customers can now use this payment method when they are shopping at the Frankfurt airport. Expansion to more countries in Europe will follow as soon as possible. That’s what Griffin Peng, ‎head of Europe, Middle East & Russia at Alipay, told the Deutschen Presse-Agentur. After partnering with a company at the Frankfurt airport, paying with Alipay will be possible in more European countries, he said. Read more on


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