Nick Hill
Nick Hill 9 November 2015

Don't Underestimate The Power Of Pinterest Marketing For Food brands!

Pinterest's vast array of visually engaging content makes it a perfect marketing tool for food brands!

Pinterest has become one of the fastest growing social media sites of all time, with over 100 million users. It seems to be heading straight to the head of the pack!


The reason you should love Pinterest is because it is easy to spend hours browsing through attractive images and interesting infographics. It has such a wide variety of content that almost everyone can find something to enjoy. However have you thought about using it as a valuable marketing tool for business? If not now is the time to start!


Food lovers were among the first on Pinterest and it is the most popular searched category, so this article will give you the top reasons why Pinterest is vital to help market to millions of food lovers around the world.


Heading To The Front Of The Pack


Pinterest has the power to inspire millions of people which ultimately traffics attention to your brand. 95% of active Pinterest users said they use the platform to plan for purchases and 87% said they’ve purchased something because of Pinterest. You would be crazy not to use this as a social media marketing tool. Pinterest has 50% higher conversion rates than it’s social rivals: Facebook and Twitter. People are more likely to be interested in an eye catching image and catchy slogan, to draw attention to foodie consumers.


Hot Red Marketer Target


Now this probably won’t come as a surprise to you that women are currently ruling Pinterest with 85% of Pinterest users being female (and growing..) The hot red marketer target of women on Pinterest are 30% more likely to shop or buy online than the average woman. These demographics are pure gold for food brands, women have the highest interest in different food inspirations. One more fact that you will love to hear.. Pinterest users spend nearly 2 times more money when shopping than normal!


Reigning At The Top


Now foodie fans were amongst the first to jump on the Pinterest bandwagon, which is why they are dominating the Top 3 categories browsed and pinned on Pinterest. It holds the best food muses and there is no coincidence that the best times to pin is between 4-6pm… just in time for dinner! It’s perfect for marketers to help visually reinforce their food brand.


Go Viral!


Pinterest fans are far from passive, they are found to have very high levels of engagement unlike those on Facebook where only 0.073% of top brands’ Facebook fans interact with each post. It is a really good slice of the communications mix for food brand marketeers - loyal fans and users are simply sharing the images they love and feel inspired by, helping to fuel a brand’s desire to attract / reach a high audience. In today’s industry it’s really important to connect to customers on a deeper level and how do we do this? Through the highly visual Pinterest.


Rich Pins


Pinterest have now created rich pins which add more information on the pins itself. This is perfect for the Foodies, as the pins display ingredients, cooking times and serving information to send them straight to the kitchen. It also makes it beautifully simple for users to understand and get inspired from.


Have you got any more Pinterest marketing tips for us? Let us know


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