Article

Mike Arce
Mike Arce 18 November 2015
Categories Search Marketing

6 Hacks To Set Up Your AdWords Campaign For Local Business

AdWords is one of the most valuable online advertising investments out there. Here's 6 hacks to help you set up your AdWords campaign!

AdWords is one of the most valuable online advertising investments out there. When done correctly, this ensures that your small business is seen in search results, that you rank for your keywords and industry, and that you drastically increase your incoming leads.



These are just a few of the reasons why we love AdWords at Loud Rumor. That being said, here are 6 hacks to help you get started and set up your AdWords campaign!

1 - Campaign Type/Name

One of the first steps in building your ad is to choose your campaign type:

 

  • Search Network with Display Select - Ad shows in Google and any other relevant sites
  • Search Network Only - Ad only shows in Google for your bidded keyword (not mobile/ elsewhere) *we suggest this!*
  • Display Network Only - Ad shows on places like blogs and pages that offer ad space
  • Shopping - Showcases your products for sale as an inventory



  • Online Video - Use your own videos to target YouTube searches

 

Once you choose which campaign type best fits your local business’ needs, choose a name - be as creative as you want here.


2 - Location

If you want to target a specific region for your local business, you’ll want to select the “Let Me Choose” option.


This allows you to:

  • Set a specific radius
  • Set a specific zip code
  • Target specific areas such as an airport, amusement park, school, etc.
  • and more.

 

If you still aren’t entirely sure how broad you want to reach, start out by targeting a smaller geographic area so the financial aspect doesn’t escalate.  


3 - Content


Your ads have to be within a certain character length as follows:

 

  • Headline - 25 characters
  • 2nd line - 35 character
  • 3rd line - 35 characters
  • Display URL - 35 characters

 

Use this tool as a template for your Google AdWords text ads. This ensures that you remain within the specified character limit.

 


4 - Bid


It’s important to note that you’ll want to
manually set your bids for clicks. If you don’t do this, you allow Google to take total control over what you pay for clicks. So be sure you don’t choose “automatic bidding,” but “manual bidding” instead.

 

Make sure you research your available budget for this online advertising investment. Once you do that, entering your bid here is the easy part!

 

Determine which keywords and ad placements mean the most to you, and bid on those.  


5 - Extensions


An extension serves as an additional line and piece of information about your business that is placed in your ads. This usually gives users more incentive to click on your listing.

 

Although AdWords offers several different extensions, the most important for local businesses are the local extension (address), sitelinks extension (links to business’ different web pages), callout extension (additional information about your services) and call extension (business’ phone number so people can easily call):

 

Ad with call extension and sitelinks:

 



 

 


6 - Ad Scheduling


In your ad campaign, head over to your “Settings” tab and click on “Ad schedule.” Then manually enter the days and hours you want to your ads to run.

 

If you’re a local business, chances are that most of your leads come by phone. That being said, if your budget is limiting, only set your schedule for the hours that you’re able to answer calls.  Most prospects don’t leave voicemails. They just call the next guy on the list. We don’t want to pay for that.

 

Here’s what the ad scheduling section will look like:

 


If you follow these 6 AdWords hacks, you’re on the path to awesome campaign results. If you have any other questions about how to manage AdWords - with setup,
optimization, etc. - don’t hesitate to contact us!

 

 

 Home  More On This Topic  More By This Author
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Challenges of Customer Lifetime Value (CLV)

The Challenges of Customer Lifetime Value (CLV)

We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and...

Peter Rivett-Jones
Peter Rivett-Jones 24 May 2023
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Exploring the Rapid Growth of Mobile App Development

Exploring the Rapid Growth of Mobile App Development

Smartphones have included mobile applications for more than ten years. The fastest-growing area of the mobile industry is the mobile app market. Only a few app developers were aware of the potential market opportunity...

Prashant Pujara
Prashant Pujara 24 May 2023
Read more
The Top Ecommerce SEO Trends for 2023

The Top Ecommerce SEO Trends for 2023

As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are...

Jagdish Mali
Jagdish Mali 23 May 2023
Read more