Article

Tania Cheema
Tania Cheema 3 November 2015
Categories

5 Reasons Why Design IS Your Brand

Consistency and clarity across messaging and visual content are key for a winning brand.

As a social media marketer, I’m always on the lookout for successful ways to build and share the Futureheads brand across our various social platforms. Whether it’s content or design work, I’ve learnt that it must always be on brand.

 

When I first started, I quickly understood that our written content needs to be in keeping with the FH ‘voice’. It took me longer to get my head round the fact that our communication design also needs to be consistent with company branding. This is true for all businesses, whatever shape or size. Consistency and clarity across messaging and visual content are key for a winning brand.


Good Design = Good Branding


According to Surefire Media, “A successful brand helps to communicate what your core product is, what sets you aside from your competition and should be applied consistently across everything you do.”


So for any successful business, good design needs to be a big part of their brand. Here are my top 5 reasons why:

1. Design and branding should be the same: Stop thinking of design and branding as two distinct disciplines. You should integrate the two to create a strong identity which is instantly recognisable. The Apple brand is recognised world over as a successful brand with great design at its heart.

2. Emotional design: Designers can create an emotional relationship between a brand and its customers by transforming the values and assets of a company in a special way. This helps develop trust between a company and its customers and harvests long lasting relationships.

3. Design needs to be strategic: Design should not be an afterthought. You need to involve your design team at the strategic level. This is why Samsung’s brand has become powerful over the last few years as design has been made a top priority for the company.

4. Integrate design early: According to FastCompany.com, businesses should integrate design early in the process to drive innovation and create solutions.So it’s important to get it right the first time.

5. Design can reinvent your company: You can continually reinvent your company’s brand through design. In fact now it’s more important than ever to constantly update your brand and be more fluid. This is the reason behind Google’s constant logo changes to celebrate special events which helps the company stay at the forefront of users’ minds.

So, no matter what size your business is, good design goes a long way for your company’s branding.


Interested in knowing more about design? Drop me a line at tania@wearefutureheads.co.uk. We also have some great opportunities in design so be sure to check out our latest vacancies on our website and follow us on Twitter at @FH_Creative.

 

Original Article

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more
It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
From Success to Setback: Lessons in MarTech Decision-Making

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative...

Andrew Addison
Andrew Addison 29 November 2023
Read more