Article

Christina Mayer
Christina Mayer 11 March 2015
Categories Search Marketing

Why People Are Not Reading Your Content

If your content is not being read, there is probably a good reason.

Why your content is being ignored by readers



So you’ve created a great content, optimized your page with the best optimizers and shared your freshly posted content on various social media sites with your social bookmarks. Now, you are excited enough to see that your readers may love your new content as you rest assured that it will be a trend.

After some moments later, you’ve looked at your analytics. It tells you that your content wasn’t read enough by numerous people. The trend that you’ve thought would be read so much was left in the dust, earning lesser expressions than the usual.

Poor website traffic engagements with your great article? Unpredictable, right? Content plays an important part of your online business. It does not only inform your viewers, but it also catches the attention of your readers as well.

A well indulged reader can convert into a subscriber (which can lead to life-long loyal customer). If you have engaged enough curious readers, it would be easy to attract more sales in the future. Your site traffic will increase and you’ll get the most out of your well-earned traffic. But not all contents are treated evenly.

Having content for the sake of just having one will not be as effective as a well-created content. Sometimes, your readers will just skim through your contents and eventually ignore it. What you have to do is to ensure that your contents will catch your reader’s attention at first glance. How?

1. Have an engaging title
Your content’s titles are the ones that your readers will notice first. Usually, titles tell something about your contents. Most of your viewers will depend on your title whether they’ll read it or not. Have a boring and tasteless title, and rest assured that your content will just be ignored along your audience’s browsing.

2. Incorporate images with your contents
Another reason website’s cannot increase web traffic through contents is that their contents do not have images on it. Your contents may be well-written, but it would be boring if your readers only see blocks of texts. It would be best if you add in something like images or GIFs with your contents so that it would give life to it.

3. Know the nature of the sites that you have posted your contents
Sometimes, contents fail first hand because it doesn’t fit in perfectly with the medium where it has been posted. Mixing and matching of websites with the same contents will not lead with the same results. You must know what kind of website traffic resides to that site and what kind of contents are best partnered with such kind of audience.

Perfecting content creation is not an easy ride to handle. There will always be readers who will not appreciate the contents that you’ll create (no matter how hard you push it through).

Remember, your contents are your life savers. Maximize it pretty well and you will get more targeted traffic in the future.

FREE EVENT: Join Digital Doughnut in London on March 31st, 2015 for an evening of networking with speakers reviewing Digital Transformation


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