Christina Mayer
Christina Mayer 3 March 2015

Testimonials 101

Learn to earn, handle and use your hard earned feedback with this simple guide!

Testimonials are definitely one of your grounds when it comes to trust building.

Your viewers look at your brand’s testimonials like sacred books, trusting it with all of their heart. If you aim for a successful brand, you must earn and save great testimonials from clients. To get website traffic a lot easier, testimonials should be present on your website. For now, it would be best to invest more on positive feedbacks first before going in for other aspects.

Unlike other aspects, testimonials are one of those solid proofs that can improve your brand’s reputation by higher levels. These can also ruin your brand and take your business down easily. As website owners, you must be aware of your testimonials and feedback.

If you think that your brand earns not enough positive feedback, than may mean you need to improve your products and services. But if you earn more positive feedback than the usual, that means your business has something to say to your competitors.

Great feedback can be your greatest asset. And if you can handle a good set of feedback, it can be your key to get the right traffic for your site.

How to gather feedback from clients
First of all, you must ensure that your clients would probably give you good feedbacks. Ensure that your brand does pretty well with its customers first before asking for testimonials. Once confirmed that your reputation is enough to earn few credits, start gathering testimonials.

You could ask your clients for testimonials in exchange for discounts of freebies. This will encourage them to give more positive feedback and testimonials.

How to use testimonials and feedbacks effectively
Right after you get those feedbacks from your clients, you need to present them clearly on your website. Make sure that you don’t change anything from their statements (or let them know when you need to). You could add pictures or additional information about your client so that your targeted traffic will be more encouraged to trust your brand. You could also post some testimonials annually on social media sites or other useful sites to remind that your brand credible enough to earn those positive testimonials.

Negative testimonials
Negative feedback should be treated as a challenge and not as a hindrance. Ask your clients how you could improve your service to surpass that idea. As much as possible, you want them to know that your website/brand will do its best to meet their expectations. Once you fixed those problems, ask those clients again for feedback/testimonials.

You’ll be surprised that you can actually increase web traffic from second tries! So website owners, webmasters and the likes, learn to value your testimonials! You never know. Maybe your invested feedbacks will be your greatest asset in your business. With a couple of good services and feedback, you can get that highly valuable right traffic for your site in no time!

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