Article

Emma Cullen
Emma Cullen 16 March 2015
Categories Advertising

Six Tools Agencies Need To Be Successful

Tools that can help your advertising agency succeed and win contract.

Tools, apps and SaaS for advertising agencies. There are literally thousands of different tools on the market, enabling advertising agencies to optimize and improve their workflows.



But how do you know which ones you need to implement in order for your advertising agency successful? We’ve outlined 6 different types of tools that advertising agencies can use to help create and manage projects and help your advertising agency to do its best work!

1. Design Tools

Revolutionary design tools can be a lifesavers for advertising agencies. There are plenty of tools to help you complete your projects quick and effectively, such as BannerFlow for fast HMTL5 display advertising production. But it shouldn’t be forgotten that there are plenty of tools that can help ad agencies design in other areas for example,Pablo by Buffer allows you to quickly create images to make your social media interactions more engaging, or Canva to create infographics for your agency content quickly.

2. Resource Management

Managing resources correctly in an advertising agency is essential in making sure that you can get projects done on time and maximise the agency’s output. Try 10,000 feet or Float for an overview of your team and learn how to use your resources effectively.

3. Collaboration and Project Management

Most agency projects will require a team of people to be involved, therefore making sure that you have the right tools in place will help you work on projects collaboratively. Basecamp is an incredibly popular project management tool which is versatile and make collaborative work within teams manageable. There are also other alternatives on the market such as Teamwork and Projectplace.

4. Social Media

Whether you’re a full-time social media manager, or you team takes turn managing your agency’s social media account there are a whole host of tool that can help you out. Buffer

and Hootsuite are pretty much the standard tool for managing your Twitter feeds. For creating better content and connecting with influencers in your field, tools such as Buzzsumo can help you out.

5. Marketing

For email marketingMailchimp is a super affordable solution for agencies of every size. Mailchimp allows you to create beautiful HTML emails to market your agency. Marketing automation is being used more and more by marketers. There are quite a few marketing automation players on the market includingPardot, Hubspot, Marketo etc. Marketing automation is effective but not for the faint-hearted.

6. CRM

You probably know that you need a CRM tool, but choosing one that will actually work for advertising agency will be the bigger challenge. Whilst Salesforce is the industry leader, there are plenty of other options on the market, and everyone has their own opinion.

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