Article

Emma Cullen
Emma Cullen 16 March 2015
Categories Advertising

Six Tools Agencies Need To Be Successful

Tools that can help your advertising agency succeed and win contract.

Tools, apps and SaaS for advertising agencies. There are literally thousands of different tools on the market, enabling advertising agencies to optimize and improve their workflows.



But how do you know which ones you need to implement in order for your advertising agency successful? We’ve outlined 6 different types of tools that advertising agencies can use to help create and manage projects and help your advertising agency to do its best work!

1. Design Tools

Revolutionary design tools can be a lifesavers for advertising agencies. There are plenty of tools to help you complete your projects quick and effectively, such as BannerFlow for fast HMTL5 display advertising production. But it shouldn’t be forgotten that there are plenty of tools that can help ad agencies design in other areas for example,Pablo by Buffer allows you to quickly create images to make your social media interactions more engaging, or Canva to create infographics for your agency content quickly.

2. Resource Management

Managing resources correctly in an advertising agency is essential in making sure that you can get projects done on time and maximise the agency’s output. Try 10,000 feet or Float for an overview of your team and learn how to use your resources effectively.

3. Collaboration and Project Management

Most agency projects will require a team of people to be involved, therefore making sure that you have the right tools in place will help you work on projects collaboratively. Basecamp is an incredibly popular project management tool which is versatile and make collaborative work within teams manageable. There are also other alternatives on the market such as Teamwork and Projectplace.

4. Social Media

Whether you’re a full-time social media manager, or you team takes turn managing your agency’s social media account there are a whole host of tool that can help you out. Buffer

and Hootsuite are pretty much the standard tool for managing your Twitter feeds. For creating better content and connecting with influencers in your field, tools such as Buzzsumo can help you out.

5. Marketing

For email marketingMailchimp is a super affordable solution for agencies of every size. Mailchimp allows you to create beautiful HTML emails to market your agency. Marketing automation is being used more and more by marketers. There are quite a few marketing automation players on the market includingPardot, Hubspot, Marketo etc. Marketing automation is effective but not for the faint-hearted.

6. CRM

You probably know that you need a CRM tool, but choosing one that will actually work for advertising agency will be the bigger challenge. Whilst Salesforce is the industry leader, there are plenty of other options on the market, and everyone has their own opinion.

Original Post

FREE EVENT: Join Digital Doughnut in London on March 31st, 2015 for an evening of networking with speakers reviewing Digital Transformation

Read More on Digital Doughnut

 

Check out our latest videos!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more