Article

Nicky Nikolaev
Nicky Nikolaev 23 March 2015
Categories Social Media

How To Get New Clients With Facebook

So, how do marketers attract and get new clients and customers with Facebook?

Getting new clients for your business is something of great importance these days. You could have the greatest product since sliced bread and if no one hears about it you’re gonna end up in a really bad position.

With the social media booming and all the emerging networks it has become really easy to put your products and services in front of your customers’ eyes.

Facebook is one of the networks that does a good job when combined with other external assets like websites, blogs, landing pages and so on.

So, how do we attract and get new clients and customers with Facebook?

Here’s what you could do. You should start working on the following things in order to have enough content promoting and presenting your brand.

Having a corporate blog or a blog that dwells on topics that your customers want to read is one thing.

The other thing is preparing various presentations, templates and e-books that could further establish your business and your brand as an authority in your field.

Content

Having all that set up you could then prepare some Facebook page posts that dwell on a particular topic and focus on just a small part from a bigger piece of content.

These posts should just give a small fraction or just a small idea of what people can learn if they visit your website, blog or landing page. They are the bait!

Images

Providing custom made images can help you get the attention of your prospects when they are browsing through their news feeds.

Getting new clients

There are basically two main ways that can help you get new clients on Facebook. Direct method and Indirect method. You can generate new leads when you share some new content that redirects people to a landing page let’s say with a contact or registration form. This way of getting leads is a direct one.

An indirect way of doing that is when you generate new leads via content that is shared on Facebook and that provides easy to digest information that is not parked behind a form of some kind.

Almost forgot!

There actually is a third way I can think of... And it is paid advertising on Facebook. But before you go that road you should make sure that you have identified your customers’ objections.

The next step is to prepare a kick ass landing page that will grab your readers’ attention like a magnet.

Once you do that you can then start creating your Facebook Advertising Plan.

 

Originally posted here.

 

About Author:

Twitter handle: @socio_saurus

Read More on Digital Doughnut

 

Check out our latest videos!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with...

Nick Colthorpe
Nick Colthorpe 16 October 2024
Read more