Article

Nicky Nikolaev
Nicky Nikolaev 23 March 2015
Categories Social Media

How To Get New Clients With Facebook

So, how do marketers attract and get new clients and customers with Facebook?

Getting new clients for your business is something of great importance these days. You could have the greatest product since sliced bread and if no one hears about it you’re gonna end up in a really bad position.

With the social media booming and all the emerging networks it has become really easy to put your products and services in front of your customers’ eyes.

Facebook is one of the networks that does a good job when combined with other external assets like websites, blogs, landing pages and so on.

So, how do we attract and get new clients and customers with Facebook?

Here’s what you could do. You should start working on the following things in order to have enough content promoting and presenting your brand.

Having a corporate blog or a blog that dwells on topics that your customers want to read is one thing.

The other thing is preparing various presentations, templates and e-books that could further establish your business and your brand as an authority in your field.

Content

Having all that set up you could then prepare some Facebook page posts that dwell on a particular topic and focus on just a small part from a bigger piece of content.

These posts should just give a small fraction or just a small idea of what people can learn if they visit your website, blog or landing page. They are the bait!

Images

Providing custom made images can help you get the attention of your prospects when they are browsing through their news feeds.

Getting new clients

There are basically two main ways that can help you get new clients on Facebook. Direct method and Indirect method. You can generate new leads when you share some new content that redirects people to a landing page let’s say with a contact or registration form. This way of getting leads is a direct one.

An indirect way of doing that is when you generate new leads via content that is shared on Facebook and that provides easy to digest information that is not parked behind a form of some kind.

Almost forgot!

There actually is a third way I can think of... And it is paid advertising on Facebook. But before you go that road you should make sure that you have identified your customers’ objections.

The next step is to prepare a kick ass landing page that will grab your readers’ attention like a magnet.

Once you do that you can then start creating your Facebook Advertising Plan.

 

Originally posted here.

 

About Author:

Twitter handle: @socio_saurus

Read More on Digital Doughnut

 

Check out our latest videos!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more
E-Commerce Email Marketing 101: 11 Must-Have Emails

E-Commerce Email Marketing 101: 11 Must-Have Emails

Send the right emails at the right time to the right prospects and you won’t just have lifelong customers… …you’ll have evangelists for your business. In this article, I’ll show you eleven e-commerce marketing campaigns you need to send to increase engagement, improve your bottom line, and more importantly, reduce churn.

Sam Thomas Davies
Sam Thomas Davies 28 March 2017
Read more