There is a lot of noise in the world of the Internet, so companies all over the spectrum, from large corporations to small startups can benefit from the engaging aspects of online videos when advertizing their product. According to a 2014 report on online video marketing, more than 81% of companies are producing video content for their websites, and 80% of them are creating two or more online videos per month.

With the world of media gradually shifting towards on-demand consumption, online video is conquering the digital market. By 2017 it is forecasted to make up nearly 70% of consumer Internet traffic.

Successful Video Strategy

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Creating appealing content that catches people’s attention right away is essential in the digital age. No matter whether you are trying to sell driverless cars or chocolate cookies, the key to success is good storytelling. Great stories inspire us to take action and be part of a community.

If you think that it is harder for already established brands to come up with fresh stories and create buzz, you are wrong. Recently, Hypebeast released a video, which allowed us to gain an exclusive behind-the-scenes look of the entire process of the production of Adidas’ brand new sneaker collection, the Ultra Boost running shoe. It is refreshing to see how they approach fashion from another angle and show consumers how their favorite shoes are actually made from start to finish. The video definitely proves that colorful and insightful visuals can have a great impact.