Article

Nima Amiri
Nima Amiri 16 June 2015
Categories

Leveraging The Power Of Interactive Video With Animation

Interactive video is a powerful vehicle for communicating your product or service, but it can have an even higher return on investment if it’s combined with the editing capabilities of animation.

 

At their very core, online and interactive videos are typically used to generate leads, whether it be in the form of educating the consumer, training an employee, or driving traffic to a website.
 

With that in mind, the best way to generate leads is to produce a video that has been optimized to resonate with your target audiences, and the most cost-effective way to produce a tried, tested and proven online video is through animation.

Analyzing Metrics for Video Optimization

In order to optimize video content, marketers need to utilize their video metrics to collect better data for lead generation. Interactive video is especially good for this as you can see exactly which areas viewers are clicking, or skipping. This data, in combination with other valuable metrics such as engagement rate, heat maps and viewer trends can help you pin-point areas that are performing well or that are weak.

Why Animation?

To edit a live shooting, you would most likely need to reshoot over half of the entire production in order to ensure a smooth transition between frames. With animation, you can easily reuse your existing content to tweak or modify areas of weakness.
 

To better illustrate this, let’s take a look at breakdown of the cost that would be involved between the live-action vs. animated video editing:


Source: Revolution Productions
 

By using animation, you save yourself from the headache of rebooking the film crew, actors, make-up artists, location and so forth that are needed to reshoot a live action video.
 

What’s more, with animation you can also make multiple versions to test at a very affordable cost. This approach allows you to really play with the different variables, such as color, sound, and design style to really isolate which version best identifies with your audiences through A/B testing.
 

To that end, if you are in the market to produce an interactive video and are keen to uniquely understand the viewing habits of your viewers, the use of animation can help you “get more bang for your buck” and ultimately impact your bottom line.

About Author:

Anish Patel is the CEO & Founder at Revolution Productions. Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions, a boutique video production company specializing in animated explainer videos, in 2008. With a background in IT, Anish is continually exploring new ideas to provide more powerful and detailed analytical reporting services for clients.

 

Original Post


Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
Read more
Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to conform and adapt in order to stay on track.

Tony Solomon
Tony Solomon 18 July 2017
Read more
Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
Read more