Article

Barney Durrant
Barney Durrant 29 July 2015

Six Ways To Improve Your Social Media Instantly

Here are six ways you can instantly improve your reach, engagement and the quality of your content on social media.

Making engaging and useful content and then sharing it effectively on social media is a challenge that more and more marketers and small and medium-sized business owners are facing, as they realise the increasing amount of time their customers are spending on social platforms such as Facebook, Twitter, LinkedIn, Instagram and Pinterest.



Here are six ways you can instantly improve your reach, engagement and the quality of your content on social media.


1. Make A Marketing Calendar.
Set up an online calendar with all of the events and important dates throughout the year for your business. Add in holidays that resonate with a lot of people such as Valentine’s Day, Easter, Halloween, Eid, Hannukah, Diwali and Christmas, plus other days relevant to your customers. You have quickly created a large number of touch-points that you can use to interact with people via social media at times when they are talking about the same holidays or events.


2. Get Inspired By The Competition.
Don’t call it copying, but all your competitors will have the same challenges as you, work in a similar market and will often use social media too. Make sure you follow all of their social media accounts, assess their content strategy and see what you can learn. Use the good and avoid the bad.


3. Social Media Is Just Another Channel For Your Overall Marketing And Communications Goals.
Make sure you are authentic to your brand, treat customers well and always answer their queries or complaints quickly and politely. Make sure you integrate with other marketing channels and use any offline or non-social online communications as opportunities for more content. Integrate with other campaigns and amplify them using social.


4. Make A Content Plan.
It’s never rewarding to sit at your desk pondering what your next post could be, while you hope for some inspiration. It isn’t a good use of your time either. Brainstorm some content ideas with people from around the business. There could easily be ten types of post you could come up with and often you can create a series of posts that give you material for months to come. Keep up the variety, but have these different content ideas to fall back on, when inspiration is lacking or nothing spontaneous or contemporary has come your way that day.


5. Analyse Your Posts Relentlessly.

Ideas are great and so are plans and goals. However, each social platform has analytics baked into its DNA. Facebook Insights, Twitter or LinkedIn analytics. Delve into these gold mines of information to see what the real outcome of your social media strategy has been. Are you posts getting the right reach? Are they getting good engagement? Are you reaching the people you think you are reaching? Are their gaps in your demographics. Iterate on these themes and soon the break-out posts will become business as usual for you.


6. Share.
Social is about a conversation and is about sharing. If you sell something made by others, go to their social media and share their best posts. They may be a much bigger company than yours and have great content and resources at their disposal, which you can benefit from also. Share posts from related, but non-competitive companies or respected organisations in your field. Don’t make it just about you and don’t try to sell with every post. If every single post is a sales pitch your audience will quickly switch off.


Have fun, be real and talk back and your social channels will flourish.


Original Article

 

Find out more on the future of Content Marketing at our DLUK - Trends briefing on the 24th September 2015

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more