Article

Megan Madden
Megan Madden 31 July 2015
Categories Social Media

Meerkat v Periscope Review

Unless you've been living under a rock you would have heard the enormous hype surrounding two of social's newest rivals, Meerkat and Periscope.

Unless you’ve been living under a rock for the last two months you will have heard the enormous hype surrounding two of social’s newest rivals, Meerkat and Periscope.


Released within four weeks of each other, Periscope at the SXSW festival and Meerkat 4 weeks before, the apps are both intent on becoming industry leaders for live stream broadcasting, but is there room for both and if not, which will prevail?

 

It seems to me Meerkat and Periscope are similar in purpose and functionality. They enable users to create and share live stream broadcasts which can be seen by their existing followers via Twitter. Originally both apps were using Twitter’s database to receive fan information; however, since Twitter announced its acquisition of Periscope, Meerkat’s database has been disconnected. Worried Periscope? Both apps allow users to comment on the live stream broadcasts, which is a completely new realm of engagement for collaborative work between users and creators.


Focused on seeing the world in real time both have gained a significant following. Although it’s their wildly different features and design that is seeing one app running circles around the other.

 

Design

 

From the get-go Periscope already feels more polished and sharper than Meerkat. Meerkat’s layout seems dated and quite tricky to use on a first attempt. In comparison Periscope’s layout is traditional like other apps, causing less thumb confusion when navigating. Like Twitter, Periscope allows room for a profile picture and short biographical blurb, making it feel more like an extension of your Twitter profile than just an app you’ll only use once.

Functionality


Meerkat’s live streaming functionality is very easy to use. It’s the first thing you see when logging on and simply by clicking one button it will start to live steam. But there are two unnecessary ‘score’ and ‘leader board’ buttons above this; scoring users on a combination of video views, time spent streaming and engagement with followers. An instant dislike for me. Do I really need this sort of judgement when creating my first Meerkat broadcast?

Broadcasting


Broadcasting on each app is quite different. Some may argue Meekat’s options are far more advanced, as it allows users to schedule their broadcasts. For me, this defeats the entire point of a live streaming app. In addition, Meerkat auto-tweets a link to your live stream broadcast, for everyone to see on Twitter, making it very public. Periscope lets you to decide who sees what, giving you the option to make broadcast’s private with particular users and the option not to post it on Twitter. Both apps allow auto-saving options, which is great to relive events. Thumbs up!

Notifications


Then we come to the gaping hole…There is one quite important feature both apps haven’t quite grasped yet and that’s notifications. Users are notified of all live streams taking place or nothing at all. Neither is ideal, but the excitement of watching people doing normal mundane things live on my iPhone, compelled me to check the app every second, even with the notifications off.

My Winner


Having used both apps, heard the hype and witnessed celebrities such as Madonna and Jamie Oliver jump on the live stream-broadcasting wagon, it’s safe to say both apps have the ability to change video marketing and content strategy as we know it. But its Periscope’s design and features I enjoyed using most. Though its notification settings are still weak, the crisp feel and private functionalities have won me over. Its rapidly growing fan base is widening the gap between its competitor, Meerkat.

Periscope has this space for now but it only takes one popular brand with intelligent real-time marketing to give Meerkat a fighting chance.

Make your own mind up at Periscope or Meerkat.

 

Original Article

 

Read More On Digital Doughnut

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
14 Facebook post ideas for each and every brand

14 Facebook post ideas for each and every brand

A lack of creativity – like many things in the world – just happens sometimes. There’s nothing wrong with it, it’s not an irregular event. But nowadays, you need far more than a your average post to attract your audience’s attention instead of losing them to your competitors. And if you don’t enhance your strategy with creative ideas that work towards your business goals, your performance is going to weaken.

Jan Zajac
Jan Zajac 19 June 2017
Read more
5 Marketing Automation Hacks

5 Marketing Automation Hacks

In 2015, it was predicted that marketing automation will be amongst the most piloted marketing technologies, and since then, the term has become a buzz-word for marketers. Now, marketing automation is almost seen as something both necessary for business growth and essential for generating new leads.

Natasha Orme
Natasha Orme 26 June 2017
Read more
 10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier

10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier

1. Nearly 80% of the population is on social media (!) 2. Social media advertising is MASSIVE for online retailers, and is only going to grow. Now that I have your attention, let me explain who this post is for... If you’re looking to gain a competitive edge in social media advertising, this post is for you.

Luisana Cartay
Luisana Cartay 23 June 2017
Read more