Article

Derek Howie
Derek Howie 29 January 2015
Categories Content

Write Short: How To Write Like Hemingway And Dahl

Learn how to improve your writing and keep your audience coming back for more - by writing short.

Whether you’re a content marketer, PR or copywriter, there’s one surefire way to improve your writing and keep your audience happy – write short.


Writing short sentences in a simple, straightforward manner is something a lot of writers struggle with. And over the years, I’ve found a lot of businesses struggle with it too.

When writing copy for a website or creating a blog post as part of your content marketing strategy, it’s understandable that you want to come across as intelligent and professional as possible.

Your Content Isn’t For You; It’s For Your Audience

But what you’ve got to remember is that your content isn’t for you; it’s for your audience. And with so much going on in their busy lives, they want to scan your post as quickly as possible (yes, that post you’ve spent hours on).

It’s long been said that content is king, but as Roy Peter Clark says in his excellent book How to Write Short, “In the digital age, short writing is king.”

Simply put, short writing is much more effective than writing content packed with long, flowery words.

Don’t just take my word for it though. Ernest Hemingway and Roald Dahl, two of the greatest writers to ever live, both knew the importance of writing short, snappy sentences.

Hemingway was famous for his minimalist style of writing and use of short sentences, while Dahl was renowned for his simple, irreverent prose.


I got the inspiration for this post after Jay Williams, Content Director with national news PR specialists 72point.com, tweeted a letter that Roald Dahl sent him when he was a boy. https://twitter.com/jaywilliamspr/status/554669665067479041

In the letter, which you can see in the image above, Dahl says:

 

"I have read your story. I don’t think it’s bad, but you must stop using too many adjectives. Study Hemingway, particularly his early work and learn how to write short sentences and how to eschew all these beastly adjectives. Surely it is better to say “She was a tall girl with a bosom” than “She was a tall girl with a shapely, prominent bosom”, or some such rubbish. The first one says it all."

Learn How To Write Short Sentences

There are so many things to love about Dahl’s letter but it’s his advice to “learn how to write short sentences” that resonates with me.

And as the man himself says, the best place to start is with Hemingway, the master of short, simple sentences.

Hemingway’s minimalist writing style was almost journalistic; crafted as a reporter for The Kansas City Star.

Likewise, I honed my writing style while studying journalism at college and university.

Here’s just some of the techniques I learned to make my writing as clear, concise and conversational as possible:

  1. Cut, cut and cut again. Lose the clutter and excess fat from your article and make every word count.

  2. Don’t be afraid to use contractions. See what I did there?

  3. Read the best articles, books and blog posts you can. Listen to Dahl – start with Hemingway.

  4. Make sure your content is written for your audience, not for you.

  5. Read your article or blog post aloud. You might not spot long-winded sentences until you actually hear them.

  6. Break it up. Use standfirsts, subheads, images and lists to break up the flow of your text.

Once you’ve absorbed all this advice, see if your writing is as good as Hemingway’s using the Hemingway app. You should aim for a Grade Level less than 10 for ‘bold, clear writing’. For those interested, this post is Grade 9.

 

If you want more tips on how to write like Hemingway, there’s a brilliant blog post on copyblogger, Ernest Hemingway’s Top 5 Tips for Writing Well.

Photo courtesy of Florida Keys – Public Libraries under CC BY 2.0

About The Author:

Follow Derek Howie on Twitter.

This article originally appeared on LinkedIn Pulse on January 21 2015.


Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Why Writing Blogs Is Not Just About Writing Blogs

Why Writing Blogs Is Not Just About Writing Blogs

Be careful of anyone who suggests you should be writing blogs – and better yet, that they’ll do it for you. There are many operators who assume that writing blogs is an easy way to help your business, but without any real benefit to you. Why? Because writing blogs is not about just writing blogs.

Julie Cave
Julie Cave 9 January 2017
Read more
5 Ways To Create An Attractive Logo For Your Company

5 Ways To Create An Attractive Logo For Your Company

A good and recognizable logo is an obligatory part of a successful company. If you think about it, there are logos that only take one look from a viewer, and it is instantly clear what company and products that logo represents.

Ian Pearson
Ian Pearson 11 January 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The Psychology of Logo Design: Shape

The Psychology of Logo Design: Shape

If handled correctly, a logo can be the most powerful tool for a designer when promoting a brand. However, when all they have to work with is shape and colour, how can they judge the difference between a logo that will be a success and one that will be a failure? The answer; the subconscious mind.

David Elvis
David Elvis 27 December 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more